5+ years of experience in paid search with a bachelor's degree or equivalent experience.
2+ years of people management experience, focusing on mentoring and training team members.
Advanced expertise in Google Ads and Microsoft Ads, delivering measurable results.
Strong skills in campaign management, including keyword research and ad copy optimization.
Proficiency in data analysis and performance reporting using tools like Excel and Google Analytics.
Excellent problem-solving and communication skills for effective collaboration.
Commitment to continuous learning and adaptability in a fast-paced environment.
Responsibilities
Oversee search performance and implement optimization solutions for continuous improvement.
Lead the development and execution of paid search strategies aligned with client goals.
Produce detailed performance reports with actionable insights and recommendations.
Analyze campaign data to identify strategic opportunities for clients.
Manage client relationships, ensuring alignment of paid search strategies with business objectives.
Plan and allocate budgets to maximize campaign efficiency and effectiveness.
Integrate paid search strategies with other marketing channels for cohesive campaigns.
Drive adoption of proprietary platforms to enhance campaign optimization and effectiveness.
Stay updated on SEM industry trends and incorporate innovations into strategies.
Mentor and manage a team, fostering a culture of growth and collaboration.
Benefits
Professional development programs and mentorship opportunities.
Generous paid time off and holiday allowances.
Paid parental leave for family support.
Competitive retirement and pension plans with contribution matching.
Access to fertility benefits for team members and spouses.
Healthcare coverage tailored by geography.
Pet insurance to support pet health.
Company-funded lifestyle spending accounts for well-being.
Commuter benefits for travel and commuting needs.
Eligibility for an annual bonus for all employees.
Volunteering opportunities with 8 give-back hours.
Access to AI Enterprise accounts and training sessions.
Full Job Description
What You Will Do
Oversee search performance, monitoring and evaluating results to identify opportunities for optimization and implementing solutions that drive continuous improvement.
Lead the implementation of paid search strategies and campaigns, ensuring alignment with client goals and maximizing impact.
Produce detailed reports that track performance metrics, revenue, and other paid search initiatives, providing actionable insights and strategic recommendations.
Analyze campaign data, translating it into meaningful business impacts and strategic opportunities for clients.
Manage client relationships, serving as a trusted advisor and ensuring that paid search strategies align with broader business objectives.
Plan and allocate budgets, overseeing monthly spend and ensuring resources are used efficiently to achieve campaign goals.
Align paid search strategies with other channel initiatives, such as PR, social, and programmatic efforts, to create cohesive and impactful marketing plans.
Drive adoption of PMG's proprietary platform, Alli, leveraging its capabilities to optimize campaigns and collaborating cross-functionally to enhance its effectiveness.
Stay ahead of SEM industry trends, sharing insights with the team and integrating new practices and innovations into strategies.
Lead a test-and-learn approach, continuously experimenting and refining paid search strategies to improve performance.
Mentor and manage a team, providing training on best practices, coaching technical and soft skills, and fostering a culture of growth and collaboration.
What You Will Bring
5+ years of experience in paid search, with a bachelor's degree or equivalent experience.
2+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
Advanced expertise in managing paid search platforms such as Google Ads, and Microsoft Ads, delivering measurable results for clients.
Proficiency in campaign management, including keyword research, ad copy optimization, and bidding strategies tailored to client goals.
Strong ability to analyze performance data, delivering actionable insights and strategic recommendations to improve campaign outcomes.
Expertise in budget planning, optimization, and performance analysis to ensure efficient use of resources and maximize ROI.
Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
Excellent problem-solving skills, enabling you to identify opportunities for improvement and implement impactful solutions.
Strong communication and collaboration skills, ensuring alignment with internal teams and clients on campaign goals.
A proactive approach to integrating paid search strategies with broader marketing efforts, including PR, social, and programmatic campaigns.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
What We Offer
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
