Magnite, Inc. is an American online advertising technology company that provides a global platform for advertising buyers and sellers. The company was formed in 2020 after the merger of Rubicon Project and Telaria. Magnite's platform enables publishers to monetize their content across all screens, including desktop, mobile, and connected TV, while allowing advertisers to reach their target audiences with relevant and engaging ads. The company operates in North America, Europe, and the Asia-Pacific region, and serves customers in over 50 countries. Magnite is headquartered in Pasadena, California.