About the RoleWe are seeking a results-driven Programmatic Sales Solutions Lead to drive programmatic revenue growth by building strong customer and partner relationships, persuading advertisers to invest in data-enabled programmatic solutions, and achieving clear, measurable outcomes. This role is responsible for expanding programmatic budget allocations by demonstrating the value of audience-driven strategies, delivering compelling business cases, and ensuring seamless activation across programmatic platforms.
Success in this role is defined by revenue impact, the ability to influence decision-makers, and the expansion of programmatic investments through consultative engagement.
Key Responsibilities- Programmatic Growth & Revenue Acceleration
- Drive incremental revenue by positioning programmatic solutions as essential to advertisers' media strategies.
- Build and maintain high-impact relationships with key clients, agencies, DSPs, and platform partners to influence investment decisions.
- Develop persuasive narratives that demonstrate how audience-driven programmatic media improves performance and business outcomes.
- Align programmatic sales efforts with broader revenue objectives, ensuring strategies complement rather than compete with direct and managed service sales.
- Persuasive Selling & Customer Influence
- Lead consultative engagements with advertisers, ensuring programmatic investments are aligned with their marketing objectives and growth goals.
- Collaborate with DSPs, SSPs, resellers, aggregators and data providers to create seamless, scalable audience activation pathways that maximize revenue potential.
- Partner with Agency and Client Direct sales teams to craft compelling, programmatic-first proposals that drive adoption and investment.
- Represent the company at industry events and client forums, positioning the business as a leader in programmatic innovation.
- Performance-Driven Strategy & Execution
- Set and achieve clear, quantifiable sales and revenue targets for programmatic media solutions.
- Leverage data, case studies, and measurement frameworks to prove the ROI of programmatic investments.
- Develop and implement go-to-market strategies that drive programmatic adoption and budget expansion.
- Stay ahead of industry trends in identity solutions, AI-driven optimization, and evolving measurement methodologies.
Qualifications- 8+ years in programmatic sales, ad tech, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.
- Exceptional client-facing presentation and consultative selling skills.
- Expertise in DSPs, audience segmentation, and data-driven programmatic activation
- Strong understanding of audience targeting capabilities within DSPs
The overall market range for roles in this area of Netflix is typically $320,000.00 - $460,000.00. A portion of this compensation is variable.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
