DescriptionPosition SummaryAs the
Sales & Marketing Director, you will play a
key role in driving occupancy growth and revenue for our community. Partnering closely with the
Community Executive Director and Area Director of Sales & Marketing, you will
develop and execute sales strategies, manage leads, and guide prospective residents and families through the decision-making process.
If you are a
motivated, results-driven professional with a strong background in
sales, marketing, and relationship-building, we encourage you to apply!
Key ResponsibilitiesSales & Revenue Growth- Lead efforts to maintain and increase occupancy levels through proactive sales strategies.
- Partner with the Area Director of Sales & Marketing to develop and execute targeted sales plans.
- Conduct needs assessments and educate prospective residents and families on the value of our community.
- Execute lead follow-ups and meet response benchmarks to maximize conversion rates.
Marketing & Community Outreach- Establish and maintain referral relationships with residents, families, and external partners.
- Assist in developing marketing budgets and strategies to enhance community visibility.
- Provide insights and feedback on community-specific sales and marketing materials.
- Work closely with the Community Engagement Coordinator to manage and execute move-in processes.
- Oversee promotional materials and recommend creative marketing strategies.
Administrative & Team Collaboration- Support community leadership in various tasks, including report preparation, meeting coordination, and event planning.
- Ensure confidentiality of resident, employee, and community information.
- Submit required documents in a timely and organized manner.
- Maintain an in-depth understanding of lead management systems and internal sales processes.
Qualifications- Proven experience in sales, marketing, or business development, preferably in senior living, healthcare, or hospitality.
- Excellent interpersonal, communication, and relationship-building skills.
- Strong organizational skills and attention to detail.
- Ability to multitask and work in a fast-paced environment.
- Creative and strategic thinker who brings innovation and fresh ideas.
- Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel) and Adobe Creative Suite (Photoshop, InDesign, Acrobat) preferred.
- Willingness to travel locally for events and community outreach.
- Ability to work flexible hours, including some evenings and weekends, as needed.
