Position Summary: Sales Manager - Commercial AV IntegrationAVDG is seeking a high-impact Sales Manager to lead and scale our commercial AV integration sales organization. This role is responsible for driving revenue growth, developing a high-performing sales team, and executing strategic initiatives that expand market share within the commercial sector.
The ideal candidate brings deep expertise in AV integration sales, a disciplined approach to pipeline and forecast management, and a proven ability to coach and develop top talent. This leader will foster a performance-driven culture, ensure alignment with organizational objectives, and consistently deliver results against revenue and profitability targets.
This position reports to the Director of Sales or Vice President of AVDG.
Responsibilities will include, but will not be limited to the following:- Lead and grow a high-performing commercial sales team focused on AV integration solutions
- Drive consistent achievement of revenue, GP, and pipeline targets
- Develop and execute strategic sales plans to expand presence in target commercial markets
- Partner with leadership to define and refine ideal client profiles and target market segments
- Establish and manage Account Manager (AM) performance metrics aligned to company goals
- Collaborate with marketing to support and optimize campaigns that drive qualified pipeline growth
- Build and reinforce strong relationships with clients, consultants, and industry partners
- Establish a culture of accountability, continuous improvement, and professional development
- Align sales activities with broader organizational goals and operational execution
- Develop and execute sales strategies to drive growth in new and existing commercial accounts
- Partner with executive leadership to maintain and evolve ideal client profiles (ICP) and go-to-market strategy
- Define, track, and manage AM performance metrics, ensuring alignment with revenue, GP, and activity-based KPIs
- Collaborate with marketing on campaign strategy, lead generation initiatives, and pipeline conversion effectiveness
- Recruit, onboard, train, and coach sales team members to achieve peak performance
- Set clear performance expectations and manage team accountability against quotas and KPIs
- Analyze pipeline health, forecast accuracy, and sales performance metrics to guide decision-making
- Identify skill gaps within the team and implement targeted development plans
- Lead regular sales cadence meetings, including pipeline reviews, forecast calls, and performance check-ins
- Collaborate cross-functionally with engineering, operations, and leadership to ensure successful project execution and client satisfaction
- Build and maintain strategic relationships with key partners including architects, consultants, general contractors, and end users
- Ensure adoption and effective use of CRM and sales tools for pipeline management and reporting
- Provide accurate and timely reporting to senior leadership on sales performance, campaign effectiveness, and market trends
To join our band, you'll need the following experience:- 5+ years of experience in AV integration sales, with at least 2+ years in a leadership or management role
- Proven track record of meeting or exceeding sales targets in a commercial environment
- Strong understanding of the AV integration sales cycle, including design-build and consultant-driven opportunities
- Experience working cross-functionally with marketing and leadership on go-to-market strategy and campaign execution
- Demonstrated ability to recruit, develop, and retain top sales talent
- Excellent leadership, coaching, and communication skills
- Strong analytical mindset with experience using data to drive performance improvements
- Proficiency with CRM platforms and sales performance tools
Travel Requirements:- Travel may be required dependent on business needs
Why Guitar Center Company? Here are just some of the rewards:For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $150,000-$175,000/yr depending on background and experience.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Lovethis gig and want to apply?Send your resume and cover letter today along with salary expectations!
