Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred
Proven experience in hotel or hospitality sales
Strong negotiation, communication, and presentation skills
Minimum of 2 years prior sales experience
Excellent relationship-building and customer service abilities
Ability to manage multiple accounts independently
Proficiency in sales systems, hotel PMS, and Microsoft Office
Knowledge of local market dynamics and hospitality trends
Responsibilities
Develop and execute sales strategies to boost room revenue and group bookings
Identify and secure new corporate, group, and leisure accounts
Maintain and grow relationships with existing clients through regular communication
Prepare and negotiate contracts, rates, and proposals
Conduct hotel tours for prospective clients and event planners
Collaborate with marketing, revenue management, and operations teams
Monitor market trends and competitor activity to inform pricing strategies
Achieve or exceed monthly and annual sales targets
Benefits
Combination of office-based work and on-site client meetings
Potential for evening, weekend, and travel opportunities for events
Engagement in trade shows, networking events, and industry functions
Full Job Description
The Group Sales Manager is responsible for driving revenue growth by selling guest rooms, meeting spaces, and hotel services to corporate, group, leisure, and event clients. This role focuses on building strong client relationships, identifying new business opportunities, and working closely with internal teams to maximize occupancy and profitability.
Key Responsibilities
Develop and execute sales strategies to increase room revenue, group bookings, and event sales
Identify, prospect, and secure new corporate, group, and leisure accounts
Maintain and grow relationships with existing clients through regular communication and site visits
Prepare and negotiate contracts, rates, and proposals in line with hotel policies
Conduct hotel tours for prospective clients and evendt planners
Collaborate with marketing, revenue management, and operations teams to align sales efforts
Monitor market trends, competitor activity, and pricing strategies
Achieve or exceed monthly and annual sales targets
Attend trade shows, networking events, and industry functions as required
Maintain accurate sales records, forecasts, and reports using CRM and PMS systems
Qualifications & Skills
Bachelor's degree in Hospitality Management, Business, Marketing, or a related field (preferred)
Proven experience in hotel sales, hospitality sales, or a related role
Strong negotiation, communication, and presentation skills
2 years prior sales experience
Excellent relationship-building and customer service abilities
Ability to work independently and manage multiple accounts simultaneously
Proficiency in sales systems, hotel PMS, and Microsoft Office
Knowledge of local market dynamics and hospitality trends
Work Environment
Combination of office-based work and on-site client meetings
May require evenings, weekends, and travel for events or client entertainment
Performance Metrics
Revenue growth and achievement of sales targets
Occupancy and average daily rate (ADR) improvement
