Retention Marketing Specialist

We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked. This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action. Your day-to-day: • Build, test, and deploy campaigns across email and SMS. • Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization. • Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk. • Support list hygiene, deliverability, and compliance across email and SMS channels. • Move fluidly between execution, and analysis, adapting quickly as business priorities shift. • Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team. • Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward. We'd love to hear from you if you have: • 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce • Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar. • Strong working knowledge of HTML and similar to build emails. • A test-and-learn mentality and genuine curiosity about what drives customer behavior • A strong eye for detail and a QA-first approach to campaign execution • Comfort working with data to inform segmentation and testing decisions • A collaborative spirit and enjoy partnering across teams The Fine Print: LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays. California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.