Everlane is an online clothing retailer. The organization is headquartered in San Francisco with a small team in New York. Everlane was founded in 2010, and by 2011 they received 1.1M in seed funding. Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory. In 2012, Everlane opened a pop-up shop in New York during the holidays. The store was open for 2 weeks, with select merchandise available for purchase in-store. In July 2015, the company appointed Rebekka Bay as Head of Product and Design. Bay was previously the Creative Director at the Gap. As of July 2015, the company said that Bay and her team will be based out of New York. Everlanes then current head of design, Petra Langerova, remained as an advisor.