5-10 years of experience in vision benefits, managed care, or employee benefits sales
Strong existing relationships within the broker and consulting community
State health insurance licenses
Proven ability to develop opportunities and close business in a competitive market
Experience responding to RFPs and delivering presentations to executives
Strong business acumen to analyze competition and contribute to strategy
Excellent written and verbal communication skills
Highly organized and self-directed
Responsibilities
Own the growth and performance of an assigned sales territory
Build relationships with brokers, consultants, and employer groups for new business
Develop and execute a travel and meeting plan to enhance market visibility
Lead the RFP process from evaluation to submission
Collaborate with Business Development and Marketing to create compelling proposals
Deliver persuasive sales presentations and drive discussions with executives
Identify market trends and client needs to shape sales strategy
Maintain a strong pipeline of prospects and track sales progress
Benefits
Opportunity to make a visible impact on company growth
High level of ownership and autonomy
Direct exposure to leadership and strategic initiatives
Ability to help shape competitive positioning
Collaborative internal environment with strong partnerships
Full Job Description
We are seeking a driven, strategic Regional VP of Sales to help expand our presence in the vision benefits marketplace and strengthen relationships across the broker, consultant, and employer communities. This is a high-impact role for a sales professional who thrives on building market momentum, developing trusted partnerships, and winning new business in a competitive benefits environment.
The ideal candidate brings deep knowledge of the employee benefits landscape, strong industry relationships, and the ability to lead the sales process from opportunity identification through final presentation and close. This individual will play a key role in growing our assigned territory, shaping market strategy, and helping position our organization as a differentiated, responsive partner in vision care.
What You'll Do
Own the growth, organization, and performance of an assigned sales territory in alignment with company goals
Build and deepen relationships with brokers, consultants, and direct employer groups to drive new business opportunities
Develop and execute a strategic travel and meeting plan to support market visibility, relationship development, and sales growth
Lead the RFP process from initial evaluation through strategy, coordination, development, and timely submission
Partner closely with internal Business Development and Marketing teams to create compelling, competitive proposals and presentations
Deliver persuasive sales presentations and guide best-and-final discussions in collaboration with executive leadership
Identify market trends, competitive dynamics, and client needs to help shape sales strategy and strengthen our market position
Provide valuable field feedback to support the development of marketing materials, broker communications, and sales messaging
Expand and maintain a strong pipeline of broker, consultant, and direct employer prospects within the assigned territory
Track and report on pipeline activity, appointments, and sales progress on a weekly basis
Serve as a proactive, solutions-oriented partner internally, helping drive responsiveness, accountability, and exceptional service throughout the sales cycle
What We're Looking For
5-10 years of experience in vision benefits, managed care, or employee benefits sales are required.
Strong existing relationships within the broker and consulting community are required
State health insurance licenses are required
Proven ability to develop opportunities, manage complex sales cycles, and close business in a competitive market
Experience responding to RFPs and delivering presentations to large groups and executive-level audiences
Strong business acumen with the ability to identify trends, analyze competition, and contribute to strategic decision-making
Excellent written and verbal communication skills
Highly organized, self-directed, and able to manage territory priorities independently
Comfortable collaborating across departments and influencing outcomes in a fast-paced environment
Proficiency in Microsoft Office and standard business tools
Why This Role Is Exciting
Opportunity to make a visible impact on company growth
High level of ownership and autonomy within your territory
Direct exposure to leadership and strategic initiatives
Ability to help shape how we compete and grow in the vision benefits market
Collaborative environment with strong internal partnership across sales, business development, and marketing
