Regional Sales Manager

Crunch Fitness • $100K — $120K *

Dallas, TX 75217In-Person

Hospitality & Recreation

8 - 10 years of experience

Today

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Job Overview by Ladders

Qualifications

10+ years of progressive sales leadership experience in the fitness industry
Proven track record of building and scaling sales teams
Strong leadership and communication skills
Analytical mindset with deep knowledge of sales metrics and CRM tools
Passion for fitness and alignment with CR Fitness's mission
Willingness to travel regularly (up to 75%)
Flexibility to relocate based on company needs

Responsibilities

Develop and support the organization's Vision and Culture
Execute and refine sales strategies for growth
Achieve monthly, quarterly, and yearly revenue objectives
Lead and mentor Regional Vice Presidents and District Managers
Oversee membership performance and KPI analysis
Present data-driven recommendations to executive leadership
Collaborate on club launches and presale campaigns
Align on member acquisition and retention strategies with other departments
Cultivate a strong performance-driven sales culture

Benefits

Medical, Dental, Vision & Life Insurance
401K & PTO
Auto Allowance
Free CR Fitness membership & Discounted Personal Training
Team-oriented work environment with growth opportunities

Full Job Description

Regional Sales Manager

The RegionalSales Manager will lead the strategic vision, execution, and performance of all sales operations across our Soutwest Fitness, a division of CR Fitness, clubs. This individual is responsible for driving top-line revenue through new member acquisition and presale performance while developing and mentoring a high-performing sales leadership team. This role requires a proven leader with deep fitness industry knowledge, strong analytical capabilities, and a results-driven, people-first mindset.

Key Responsibilities

Support, and develop the Vision and Culture and integrity of the organization
Execute sales strategies to meet and exceed company growth goals across all designated markets
Responsible for achieving monthly, quarterly, and yearly revenue / unit objectives set forth by the Company regarding membership and Operations
Lead, coach, and develop a team of Regional Vice Presidents, District Managers, and General Managers
Oversee membership performance, KPIs, and forecasting across all locations
Analyze weekly and monthly performance trends and present data-driven recommendations to executive leadership
Partner with NCO team to ensure successful club launches and presale campaigns in new and expanding markets
Partner with Marketing, Operations, and Personal Training Leaders to align on member acquisition and retention strategies
Cultivate a high-performance, accountability-driven sales culture aligned with CR Fitness values

Requirements

10+ years of progressive sales leadership experience in the fitness industry
Proven track record of building and scaling sales teams and driving multi-unit revenue growth
Strong leadership and communication skills with the ability to motivate and influence all levels of the organization
Analytical mindset with a deep understanding of sales metrics, CRM tools, and reporting
Passion for fitness and a strong alignment with CR Fitness's mission and growth vision
Willingness to travel regularly across markets (up to 75%)
Willingness to relocate to any market based on the needs of the company

Compensation & Benefits

Competitive base salary + performance-based bonus
Medical, Dental, Vision & Life Insurance
401K & PTO
Auto Allowance
Free CR Fitness membership & Discounted Personal Training Session
Exciting, team-oriented work environment with career growth opportunities in a rapidly expanding company

Ready to drive the future of fitness?
Be part of one of the fastest-growing fitness companies in the country. Apply today and help lead CR Fitness into our next era of success.

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

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Learn more about Crunch Fitness

Size

1,001 employees

Industry