About The RoleOurEvents business is in the middle of a strategic transformation. We are movingfrom a legacy model of standalone events to an interconnected portfolio ofconverged and co-located conferences, known as Fewer, Bigger, Better (FBB), toimprove the member experience and create proprietary flows of data from ourcustomers.
We havecreated the new role of Regional Head of Events (RHE) to lead this change inthe US. Reporting to the Global Head of Events, you will manage the in-regionAssociate Directors (ADs) and producers, own the regional events strategy andreport on the consolidated performance of US events. You will work in personwith regional teams as much as practical and collaborate closely with teamsacross PEI.
Successin your first year means consolidating US events into the 2027 calendar withstronger commercial results over fewer event days, mapping regionalopportunities with ADs and producers, and shaping the three-year plan for ourevents and communities business. Where you bring one, you will also keep aglobal event portfolio in the first instance.
Responsibilities:
- Implement a strategy for fewer, larger, more impactful events, aligned with ARR, FBB and marketing goals.
- Set, monitor and report event objectives and KPIs that drive the commercial goals of regional portfolios.
- Build and lead a high-performing regional team of producers with deep sector expertise and standardized logistics, working closely with ADs and regional heads of operations.
- Create a multi-year event calendar that balances global and regional needs, attracts attendees, members and sponsors, and is mapped against regional competitor events.
- Identify regional target audiences and tailor event content and experiences with ADs to drive new business and member satisfaction.
- Foster a culture of innovation to continually improve events and drive growth.
- Produce and develop an event portfolio as determined by the business.
EventPortfolio Management
- Ensure ADs introduce innovative event formats and experiences to stay ahead of industry trends and attract larger audiences.
- Work with ADs to inspire market-leading event concepts and agendas.
- Optimize the portfolio with ADs by prioritizing high-impact events and cutting or adapting low performers.
- Raise event standards to justify premium pricing and strengthen brand reputation.
- Ensure ADs and producers support proprietary data flows from customers back to the business.
DelegateAcquisition and Revenue Growth
- Work with ADs, marketing and sales on targeted, regionally appropriate campaigns that attract more target customers.
- Support effective regional marketing channels, including email, social media, content marketing and paid advertising.
- Use regional partnerships and collaborations to cross-promote memberships and extend reach.
Revenue,Financial and Budget Management
- Identify regionally specific revenue streams, such as value-added services, sponsorships and partnerships, especially those proven in other regions.
- Analyze key metrics (growth, retention, revenue) with ADs to measure program and event performance.
- Use data and analytics to inform decisions and optimize the membership program.
- Develop and manage event budgets with ADs and regional operations heads to keep delivery cost-effective and limit fixed costs.
- Track and analyze event spend to find savings and optimize budgets.
Team leadership and development - Build and lead a high-performing events team and support ADs across production and logistics.
- Develop career pathways to attract, retain and grow top talent.
- Encourage continuous improvement and knowledge sharing across the team.
Data, Innovation and Technology
- Use regional data and analytics to measure event performance, spot trends and inform future planning.
- Ensure accurate and timely data capture.
- Track key metrics such as attendance, engagement, lead generation and ROI.
- Keep up to date with the latest event technology trends and tools.
- Work with Product Leadership to use technology to improve the customer experience and streamline event operations.
RiskManagement
- Identify and mitigate risks to successful event delivery, including maintaining a market map of the regional competitive landscape.
- Develop robust contingency plans for unforeseen circumstances.
- Ensure compliance with all relevant regional regulations and safety standards.
About YouEssential
- At least five years of commercial conference production experience
- At least five years of speaker recruitment experience
Desirable
- Experience in a financial services or private equity conference role
Personal Attributes
- Fast learner with a passion for networking, personable and proactive across teams
- Self-motivated and results-driven, able to work independently and take responsibility
- Innovative, able to lead from the front
- Comfortable with high visibility and senior stakeholder attention
- Resilient under pressure, meeting key deadlines across competing priorities
- Diplomatic, persuasive communicator who gets the right initiatives prioritized
- Takes pride in their work and constantly strives to improve
- Ambitious and goal-focused, keen to grow their career in a high-growth business
