Job Title: Rare Hematology Thought Leader Liaison
Geography: Central East Region
Travel: 60-80% travel expected
Job Type: Full Time
Main Responsibilities:A. KOL Development and Engagement:- Work with cross-functional colleagues to coordinate function-specific activities aligned to business and customer needs.
- Identify, profile, and maintain long-term partnerships with KOLs and emerging leaders within the Hematology and Allergy/Immunology communities.
- Identify SM champions within the region.
- Engage in on-label conversations to gather insights on topics such as disease diagnosis and treatment, therapeutic options, and product positioning across SM and ITP.
- Execute unique, on-label, and strategic HCP programming (e.g., disease state and product) as determined by brand needs.
- Serve as a single point of contact to resolve commercial KOL issues.
- Execute a customer-centric, needs-based approach with targeted KOLs.
- Plan and execute KOL engagements and executive encounters at local, regional, and national conferences, field visits, and other venues as directed.
- Be a voice for allergy/immunology and hematology/oncology KOLs within the organization, sharing insights with key stakeholders and cross-functional partners to inform brand strategy.
B. SM and ITP Centers of Excellence and Market Development:- Lead long-term market development efforts in assigned regions across the SM and ITP landscapes, focusing on high-potential centers and customers.
- Develop and execute customer engagement plans for KOLs within assigned regions, accountable for fostering KOL connections across multi-disciplinary specialists who treat and manage SM and ITP patients.
- Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM and ITP patient care and partner with sales leadership and commercial field teams to align regional market development strategies.
- Develop and execute regional marketing initiatives (insight discovery, advisory boards, roundtables, etc.).
- Support regional congress planning and execution, including KOL insight gathering engagement at priority conferences across hematology/oncology and allergy/immunology, in partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing.
- Proactively meet with assigned centers and/or customers to solicit feedback and adjust strategies accordingly.
- Develop and continuously maintain a high level of clinical competence across SM, ITP, and aTTP.
C. Market Insights and Collaboration:- Capture, analyze, and share customer insights aligned with brand priorities across SM and ITP.
- Work with targeted KOLs to obtain feedback on new and existing brand-related strategies and materials (all materials and programs will be approved by legal, compliance, and regulatory).
- Capture and analyze competitive intelligence to help shape strategy and activities.
- Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards in partnership with HQ Marketing.
- Identify, align, and recruit appropriate HCP/KOL consultants to meet the needs of marketing and achieve aligned KPIs for each project.
- Collaborate cross-functionally to inform account strategy and plans through treatment pathway discovery and insight generation to advance care in centers of excellence.
D. Speaker Bureau Operations and Content:- Assist with speaker bureau management, including identification and training/coaching of promotional speakers with approved slide decks and materials.
- Assist in the execution of speaker contracting when requested, including completion of annual budget plans, recommendations, and nominations.
- Coordinate and execute speaker training to ensure assigned speakers are competent, compliant, and up to date on new information.
- Attend HCP speaker programs to observe, coach, and remediate speakers when necessary to ensure optimal execution of content.
- Assist with new content creation and existing content updates and renewals
- Serve as the single point of contact for a high-volume of speaker logistics/scheduling and work cross-functionally to ensure streamlined communication.
- Lead planning, execution, and pull-through of TLL-owned programs.
About You:Basic Qualifications:- Bachelor's degree.
- A minimum of 5 years of work experience in one or more of the following: field sales, product marketing, or medical/clinical in the pharmaceutical, healthcare, biotech or other related life science industries
- Prior experience interacting with Key Opinion Leaders (KOLs) and/or HCPs.
- Ability to travel to meetings, trainings, and programs as necessary (60-80%).
- Must have a valid driver's license.
- Must reside within the geographic area of the assigned territory, or within a reasonable distance.
Preferred Qualifications:- Experience in Rare Diseases and/or Hematology.
- Allergy/Immunology and/or Hematology-Oncology background preferred
- Experience in marketing or leading marketing projects.
- Academic center focus and KOL development experience.
- Experience working within or building multi-disciplinary treatment teams.
- Cross-functional commercial background (e.g., marketing, sales leadership)
- Master's degree in a related field.
- Launch experience, including demonstrated success across multiple drug launches in applicable specialty markets.
- Previous experience working as a Thought Leader Liaison.
- KOL and/or speaker management experience.
- Strong communication, organization, and project management skills
- Proven ability to work in a highly dynamic and fast-paced environment.
- Demonstrated ability to lead without formal authority and work in a highly collaborative environment.
- Excellent organizational, interpersonal, communication, and presentation skills.
- Robust analytical and problem-solving skills; ability to identify and act on creative solutions.
- Ability to establish credibility, connect the dots, and align multiple stakeholders to pioneer the adoption of new products, methods, and technologies.
- Flexibility and ability to plan and adapt to changing market conditions.
- Motivated by patient focus, urgency, and personal commitment to high performance, results, and compliance.
- Possesses high integrity and exceptional work ethic.
The salary range for this position is:
$146,250.00 - $211,250.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
