Job SummaryThe Rare Disease Account Manager will report directly to the Area Business Lead, Rare Disease, coordinating with cross functional colleagues in Medical (MSLs), Market Access (RAMs), and Patient Support (PELs), Though Leader Liaison (TLL) under appropriate guardrails. This individual will serve as the main point of contact/connection to healthcare provider (HCP) customers and accounts and should have a wide breadth of expertise, (e.g. able to address complex on label information based on approved content in a competitive landscape.
Purpose The Rare Disease Account Manager will work collaboratively with cross functional peers to develop a dynamic business plan and execution strategy for engaging with key systems of care to create joint value for Otsuka, customers, and patients.
Key Responsibilities- The Rare Disease Account Manager will work with the Area Business Lead, Rare Disease to develop a territory-specific business/account plan to include strategies and tactics aimed at increasing disease-state awareness, implementing diagnostic approaches, identifying and pursuing business opportunities and meeting sales goals in a rare disease space.
- Communicates and collaborates within a cross functional team (i.e. other RDAMs, brand marketing, market access, medical affairs and thought leader liaisons) necessary to meet business objectives.
- Develops in-depth knowledge of current and future competition and executes sales strategies to effectively compete and achieve patient acquisition and revenue goals.
- The RDAM will build and maintain proficiency in relevant disease states, patient and clinic experience, market landscape and product knowledge.
- Effectively utilize all available tools, technology and resources to analyze and identify market opportunities trends.
- Proven ability to navigate and identify opportunities through dynamic healthcare landscape including academic institutions, IDNs, community practices, and local patient advocacy groups
- Ability to successfully execute upon a rare disease selling model.
- Sponsor and display at relevant congresses and society meetings.
- Demonstrated expertise with longer selling cycle and complex patient journey across portfolio of products.
Experience & Qualifications- Bachelor's degree required; MBA or other related graduate degree preferred
- 3 years or more sales experience in rare disease, immunology, renal, oncology, and/or hospital account manager is strongly preferred
- Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals in a fast-paced dynamic sales environment
- Candidate must display intellectual curiosity, business acumen, perseverance, relationship mastery, collaboration, passion for the patient
- Ability to interpret, analyze and leverage data to identify trends, gain insights, drive pull through, and lead live engagements with customers in the local business environment
- Demonstrates strategic thinking to create a customer/account engagement plan, taking a dynamic and collaborative approach to maximize the business
- Exhibits intellectual curiosity and maintains ongoing awareness of trends in his/her area of expertise and leverages knowledge and insights to positively impact the business
- Respectfully collaborates to cultivate partnerships with a variety of internal and external stakeholders and incorporates these diverse views into decision making process within a complex and competitive healthcare environment (e.g., payers, health systems, matrix partners)
- Apply expert knowledge of the marketplace, applicable competitors, industry, and matrix functional activities/plans to anticipate and optimally manage business opportunities and challenges in an ambiguous environment.
- Demonstrates a commitment to ethical business practices, an understanding of regulatory standards, and the ability to execute business activities in compliance with Company policies and guidance.
- Facilitates clinical dialogue that compels the customer to act on behalf of their patients and engage the entire account to understand any obstacles that exist to provide appropriate solutions to ensure customer needs are met
- Develop and position Otsuka as a leader with key Nephrology stakeholders and other specialty customers and targeted accounts (large group practices and community practices)
Key Sales Capabilities- Territory Analysis/Business Planning
- Demonstrates advanced knowledge of territory analytics, including how to gather/access key data sources, and incorporate this data into territory business plans with actionable and impactful strategies and tactics for short-term and long-term strategic solutions
- Demonstrates high level proficiency in utilizing business data, market conditions, and KOL/network mapping to set a clear course of action, ultimately impacting territory sales results and business drivers (e.g., competitive landscape, payer dynamics, institutional/IDN influence, etc.), both near term and long range
- Proactively identifies and addresses emerging trends and potential competitive threats/barriers within territory and takes action to optimize opportunities
- Educates office staff on payer guidelines and reimbursement procedures to increase pull through; identifies beneficial payer opportunities specific to practice/key accounts
- Strategically allocates resources by reviewing and utilizing all available sales data and promotional budget funds for analysis and routing
- Selling Skills, Engagement & Account Pull Through
- Collaborates with internal support teams to improve outcomes for patients and providers in territory and throughout the ecosystem; appropriately leveraging matrix team expertise and responsibilities to enhance territory or team competence
- Proficiently applies market and industry knowledge to strategize approaches to customers in territory, as well as to impact customers' decisions; viewed as valued disease state expert and preferred industry partner by medical professionals
- Plays active role in territory professional groups (e.g., NP associations, P&T members, etc.), to strategically leverage relationships with key opinion leaders to gain access to hard-to-see or no-see HCPs and form lasting relationships
- Develops and maintains long-term strategic relationships with accounts based on an in-depth understanding of their business needs, helps HCPs navigate challenging situations to improve care and outcomes. Proactively finds ways to make meaningful contributions for customers and uses savvy/judgement with HCPs and strategic accounts, carefully considering the balance of immediate sales along with long term relationships when warranted
- Consistently informs & influences HCP prescribing habits by leveraging approved promotional materials, business trends, etc. and articulating technical information that is matched to unique customers' needs; customizes presentations to the specific circumstances of the customer/account, demonstrating in depth knowledge of own product and competitor products
- Peer Leadership
- Monitors own performance data, and identifies need to adjust behavior to ensure positive performance trending, proactively sharing the concept/approach with the team to drive overall ecosystem development/performance
- Goes above and beyond to help the team achieve extraordinary results in line with the broader organizational goals and strategies
- Acts as a subject matter expert for the internal team, identifying trends and forecasting market changes using business analytics
- Approaches challenges and obstacles in the sales cycle with enthusiasm/positivity and a clear strategy to adjust the course toward achieving success, while also helping the team adapt to changes by modeling and reinforcing importance of change
- Prioritizes professional development to fully understand internal systems and technology, enabling the effective use of these tools to uncover valuable insights
- Consistently models Otsuka values and our culture of integrity, and plays an active role in supporting the local team culture aligned to Otsuka values
CompetenciesAccountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Minimum $132,000.00 - Maximum $205,395.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
Application Deadline: This will be posted for a minimum of 5 business days.
Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
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Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
