Production Manager, Web/Mobile

Production Manager, Web/Mobile

The Opportunity

As the Production Manager, Web/Mobile within our Digital Experience organization, you will lead the strategic execution and continuous optimization of web and mobile experiences across Genentech’s marketing and medical landscapes. You will drive enterprise digital initiatives, translating omnichannel engagement strategies into customer journeys that serve patients, caregivers, and healthcare professionals. In this role, you will:

• Drive end-to-end web and mobile app delivery to ensure high-quality, high-satisfaction patient and customer experiences in close partnership with managed service vendors and cross-functional teams.
• Operationalize, produce, and optimize campaign and above-campaign execution plans (CEP) in alignment with experience, design, and technical standards.
• Lead activation of channel and campaign optimization decisions, leveraging data insights to enhance digital reach, channel effectiveness, and user engagement.
• Oversee and implement enterprise SEO strategies, website URL architecture, domain structures, and redirect/migration plans to optimize organic visibility and user navigation.
• Ensure strict executional compliance with data privacy frameworks, cookie management (OneTrust), and healthcare regulatory requirements across all web and mobile platforms.
• Mentor and provide operational guidance to production managers and managed service teams, elevating delivery standards and production workflows.
• Partner with Digital Operations and Business Product Owners to pilot emerging digital initiatives, refine web documentation, and drive operational efficiencies across platforms.

Who you are

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• 5 years in campaign operations, marketing production, or omnichannel execution, with a proven track record of delivering high-quality business outcomes on time.

Preferred

• Significant experience managing end-to-end omnichannel or multichannel program/campaign execution, including the integration of digital and offline channels.
• Advanced project management skills with a strong ability to lead operational delivery and ensure optimal resource utilization.
• Exceptional communication and collaboration skills to effectively align cross-functional teams and enterprise stakeholders.
• Demonstrated success in managing vendor relationships and ensuring compliance with SLAs and regulatory standards.
• Proven ability to work independently and take calculated risks to fail fast, iterate, and improve
• Strong leadership abilities, with experience in coaching and inspiring team members (direct or indirect).
• Experience in healthcare, pharmaceutical, or other regulated industries, with a strong understanding of compliance and regulatory frameworks in campaign management.
• Proven experience activating above-campaign initiatives into channel experiences and managing product or campaign optimization pilots.
• Expertise in managing automated production and publishing processes, with proficiency in workflow and publishing systems.
• Familiarity with omnichannel systems and tools such as workflow, campaign automation, CRM, etc.
• Advanced proficiency with marketing automation tools and analytics platforms, with a focus on data-driven decision-making.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Experience with SEO and web analytics platforms.
• Experience with web platform technologies
• Experience with web platform technologies including web content personalization

Location

• This role is based in South San Francisco and offers a hybrid schedule working 3 days per week on campus. A remote work option will be considered for US candidates who live outside of the Bay Area.
• No relocation benefits are available for this posting

The expected salary range for this position based on the primary location of South San Francisco is $113,400 - $210,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.