Summary:In this role, you will drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to understand buyer needs, develop compelling value propositions, and create strategies that connect product capabilities to client outcomes. You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives.
Responsibilities- Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
- Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
- Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
- Develop product launch plans that align with marketing strategies and business objectives.
- Coordinate cross-functional activities that support go-to-market execution and product adoption.
- Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
- Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
- Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
- Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
- Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.
Qualifications - Relevant degree preferred.
- 2 or more years of relevant experience required.
- Knowledge of product marketing, market research, and go-to-market strategy development.
- Experience developing product positioning, messaging, and sales enablement materials preferred.
- Strong analytical skills with the ability to interpret market, customer, and performance data.
- Excellent written, verbal, and presentation communication skills.
- Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
- Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.
- Strong project management and organizational skills with attention to detail.
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Estimated Hiring Range:At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $59,600.00 to $101,200.00.
This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
