Qlik is a software company based in Radnor, Pennsylvania, United States. Qlik is the provider of QlikView and Qlik Sense, business intelligence & visualization software. Qlik (previously known as QlikTech) was founded in Lund, Sweden in 1993 as a software company in business intelligence (BI). Its PC-based desktop tool was called QuikView. "Quik" stood for "Quality, Understanding, Interaction, Knowledge." Initially the software was sold only in Sweden. Måns Hultman became CEO in 2000 and Lars Björk became CFO. The company focused on the area of Business Intelligence (BI), growing from 35 employees in 1999 to 70 in 2003. At that point, QlikTech needed more capital and a broader vision to continue its growth. To that end, QlikTech selected a syndicate consisting of venture capital firms Accel Partners and Jerusalem Venture Partners (JVP), and raised $12.5 million in capital Alex Ott of Accel and Erel Margalit of JVP devised a growth strategy that resulted in a 35% annual growth rate and $13 million in revenue by 2004.