The Senior Customer Engagement & Market Intelligence Specialist serves as a key partner between Marketing and Sales, providing market insights, coordinating customer engagement programs, and supporting strategic commercial initiatives. This role is responsible for gathering and communicating market intelligence, leading trade show and customer event execution, and partnering with regional sales teams to deliver marketing programs that enhance customer relationships and support business growth.
This position requires a highly organized and analytical marketing professional who can effectively manage multiple projects, work cross-functionally, and translate market information into actionable insights for commercial teams.
Key ResponsibilitiesMarket Intelligence & Commercial Insights (35%)- Monitor industry trends, market developments, customer activity, and competitive dynamics across key end markets.
- Conduct market research and compile intelligence from internal and external sources.
- Develop recurring market, competitive, and industry trend reports for sales and marketing leadership.
- Analyze customer, market, and event data to identify emerging opportunities and areas of focus.
- Support business reviews, strategic planning efforts, and customer presentations with relevant market insights.
- Maintain market intelligence databases, dashboards, and tracking tools.
Customer Events & Trade Show Management (40%)- Lead planning and execution of customer events, industry trade shows, conferences, and internal commercial events.
- Develop project timelines and coordinate deliverables across Sales, Product Management, Engineering, Communications, and Operations teams.
- Manage event logistics including vendor coordination, exhibit planning, promotional materials, registration, and on-site execution.
- Track event performance metrics and develop post-event summaries and recommendations.
- Support customer engagement activities before, during, and after events to maximize commercial impact.
Sales Partnership & Marketing Program Support (25%)- Serve as a primary marketing liaison to regional and global sales teams.
- Coordinate and support marketing initiatives designed to drive customer engagement and sales effectiveness.
- Facilitate regular communication with sales teams to identify marketing support needs and project priorities.
- Assist with development and deployment of customer-facing marketing materials and campaign assets.
- Support execution of strategic marketing projects aligned to business growth objectives.
Required Qualifications- Bachelor's degree in marketing, business, communications, or related field.
- 5+ years of experience in B2B marketing, commercial marketing, market intelligence, event marketing, or sales support.
- Experience coordinating trade shows, customer events, or commercial marketing programs.
- Strong analytical and data interpretation skills.
- Proficiency with Ai tools, project management, and CRM or marketing automation tools.
- Excellent presentation and written/verbal communication skills.
- Ability to manage multiple priorities and work effectively in a cross-functional environment.
Preferred Qualifications- Experience within automotive, transportation, electronics, or technology markets.
- Knowledge of market research methodologies and competitive intelligence practices.
- Experience supporting multi-regional or global sales organizations.
- Familiarity with customer relationship management (CRM) systems and marketing analytics tools.
- Experience developing executive-level presentations and commercial reporting.
- Experience with ZoomInfo.
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Artificial intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all final employment decisions will be made by a person.
Salary Range:$77,500 - $115,120
The salary offered will vary depending on your location, job-related skills, knowledge, and experience.
