Position Summary:
TCL North America is seeking a Product Manager - Home Comfort to support product strategy, new product development, commercialization, and lifecycle management for TCL's Home Comfort product portfolio across U.S. retail channels. This role is responsible for supporting product planning, market and competitive analysis, product positioning, pricing, go-to-market execution, and business performance management to ensure the product portfolio aligns with consumer needs, customer requirements, and business objectives.
The ideal candidate brings strong analytical skills, product management or related business experience, and a demonstrated ability to translate market insights, consumer needs, and business data into actionable recommendations. This individual will collaborate closely with Sales, Marketing, Supply Chain, Operations, Finance, Customer Advocacy, and global product, R&D, and factory teams to coordinate product initiatives and support successful product launches and ongoing category performance. Reporting to the Director of Product Marketing, the Product Manager will take ownership of assigned products, projects, and category workstreams, with opportunities to expand responsibility as product and business expertise grows.
Duties include but are not limited to:
Product Strategy & Category Management
- Product Portfolio Support: Support the development and management of TCL's Home Comfort product portfolio, ensuring product offerings, features, specifications, and positioning align with consumer needs, customer requirements, competitive dynamics, and business priorities.
- Category Strategy & Planning: Analyze market trends, consumer insights, customer requirements, competitive activity, and category performance to support annual business plans, product roadmaps, and longer-term growth initiatives.
- Market & Consumer Insights: Gather and evaluate market research, retail data, consumer feedback, customer input, and industry developments to identify emerging needs, product opportunities, and areas for improvement.
- Product Roadmap Development: Contribute to product roadmap planning by assessing market opportunities, product gaps, competitive positioning, technology trends, and customer requirements in collaboration with U.S. and global stakeholders.
- Business Opportunity Assessment: Evaluate potential product enhancements, new product concepts, category expansion opportunities, and other initiatives through market analysis, business cases, and performance projections.
- Product Positioning & Differentiation: Help define product value propositions, key selling points, feature priorities, and competitive differentiation to strengthen TCL's position across relevant retail channels.
New Product Development & Commercialization
- Product Requirements & Specifications: Gather customer and consumer requirements and support the development of product briefs, specifications, feature requirements, and supporting documentation for new product introductions and product enhancements.
- Cross-Functional Product Development: Coordinate with global product teams, headquarters, R&D, design, quality, compliance, factories, and internal stakeholders to support product development milestones and ensure alignment with U.S. market requirements.
- Business Case Development: Prepare market assessments, competitive analyses, product comparisons, and business cases to support product development decisions, assortment planning, pricing, and investment priorities.
- Product Launch Planning: Coordinate launch plans, timelines, deliverables, and readiness activities to support the successful introduction of new products across retail and e-commerce channels.
- Go-to-Market Execution: Partner with Marketing, Sales, and other stakeholders to develop product positioning, launch briefs, key selling points, marketing content, digital assets, merchandising materials, retailer content, sales tools, and training materials.
- Launch Readiness & Execution: Track launch milestones, product samples, product information, marketing deliverables, and open issues to help ensure products are ready for commercialization according to established timelines.
- Product Storytelling & Messaging: Translate technical specifications, product features, and consumer insights into clear product benefits, value propositions, comparison tools, and messaging for consumers, retail associates, and customer decision-makers.
Market Intelligence & Competitive Analysis
- Competitive Intelligence: Monitor competitor products, specifications, pricing, promotions, retail presence, consumer reviews, new product introductions, and technology developments to maintain a strong understanding of the competitive landscape.
- Market Trend Analysis: Evaluate category trends, consumer preferences, retail dynamics, technology advancements, and industry developments to identify potential risks and growth opportunities.
- Competitive Benchmarking: Develop product comparison tools and competitive assessments that highlight product strengths, gaps, differentiation opportunities, pricing considerations, and potential areas for improvement.
- Retail & E-Commerce Analysis: Assess product assortment, pricing, merchandising, content quality, promotional activity, and competitive positioning across key retail and e-commerce channels.
- Insight Development: Translate market research, competitive findings, consumer feedback, and retail observations into actionable recommendations for product development, positioning, pricing, and go-to-market execution.
- Industry & Regulatory Awareness: Develop knowledge of relevant technologies, product standards, regulatory requirements, certifications, and industry developments affecting the Home Comfort category.
Product Performance, Pricing & Business Analysis
- Business Performance Tracking: Monitor product and category performance across revenue, sales volume, pricing, gross margin, promotional effectiveness, inventory, sell-through, and other key performance indicators.
- Sales & Market Analysis: Evaluate sales trends, customer performance, retail results, market data, and category metrics to identify performance gaps, business risks, and opportunities for improvement.
- Pricing & Promotional Analysis: Support pricing recommendations and promotional planning through competitive benchmarking, pricing analysis, margin assessments, and evaluation of promotional performance.
- Forecasting & Business Planning: Collaborate with Sales, Finance, Supply Chain, and other stakeholders to support demand planning, sales forecasts, business reviews, and category planning activities.
- Performance Reporting: Prepare product performance reports, market assessments, business updates, and analytical presentations to communicate results, highlight emerging trends, and support management decision-making.
- Business Recommendations: Translate quantitative and qualitative findings into practical recommendations that support revenue growth, margin improvement, inventory management, product positioning, and overall category performance.
Customer Engagement, Sales Support & Channel Development
- Retailer & Customer Support: Partner with Sales and customer teams to prepare retailer presentations, product comparisons, line reviews, assortment recommendations, and supporting materials for customer meetings and business reviews.
- Customer Requirements & Feedback: Gather and evaluate customer feedback, product requirements, and channel needs to inform product planning, assortment decisions, product enhancements, and commercialization priorities.
- Sell-In & Sell-Through Support: Develop product information, competitive comparisons, sales tools, and product messaging that help communicate product value and support retail sales performance.
- E-Commerce Execution: Support e-commerce growth by coordinating product detail pages, digital content, product imagery, feature descriptions, specifications, comparison charts, and other online merchandising assets.
- Retail Product Positioning: Partner with Sales and Marketing to ensure product positioning, pricing, promotional messaging, and merchandising materials are aligned with customer expectations and channel requirements.
- Customer Line Reviews: Support preparation for customer line reviews by consolidating product information, market insights, competitive analysis, pricing recommendations, and category performance data.
Product Lifecycle & Cross-Functional Execution
- Product Lifecycle Management: Support products throughout the product lifecycle, including introduction, commercialization, ongoing performance management, product transitions, and end-of-life planning.
- Project Management & Coordination: Maintain product development timelines, launch trackers, project deliverables, open-item lists, and follow-up activities to support timely execution across multiple initiatives.
- Cross-Functional Collaboration: Work closely with Sales, Marketing, Supply Chain, Operations, Finance, Customer Advocacy, and global stakeholders to coordinate priorities, resolve issues, and maintain alignment across product initiatives.
- Risk & Issue Management: Identify potential risks, delays, product information gaps, and execution challenges; coordinate resolution with relevant stakeholders and escalate issues that may affect launch timing or business performance.
- Product Data & Documentation: Maintain accurate product specifications, pricing, feature descriptions, images, claims, certifications, and other product information across internal systems and customer-facing materials.
- Inventory & Product Transitions: Coordinate with Sales, Supply Chain, and Operations to monitor inventory positions, product introductions, assortment changes, promotional activities, and end-of-life plans.
- Process Improvement: Identify opportunities to improve product management processes, reporting, documentation, cross-functional coordination, and execution efficiency.
- Additional Responsibilities: Support other product management activities, category initiatives, business projects, and responsibilities as assigned.
Qualifications/Requirements:
Required/Must Haves
- Bachelor's degree in Business Administration, Marketing, Engineering, Economics, Supply Chain, Analytics, or a related discipline; equivalent combinations of education and relevant professional experience may be considered.
- 3+ years of relevant professional experience in product management, product marketing, category management, merchandising, consumer insights, sales analysis, business analytics, engineering, or a related function.
- Strong analytical and problem-solving skills, with the ability to evaluate market, product, sales, pricing, and financial data and translate findings into actionable business recommendations.
- Strong proficiency in Microsoft Excel and PowerPoint, including the ability to analyze data, develop reports, and prepare clear, effective business presentations.
- Experience using AI-enabled productivity tools to support research, analysis, documentation, reporting, and day-to-day business activities.
- Strong written and verbal communication skills, including the ability to translate technical product information into clear, consumer-focused benefits and business recommendations.
- Excellent organizational and project management skills, with strong attention to detail and the ability to manage multiple priorities, deadlines, and deliverables simultaneously.
- Demonstrated ability to coordinate projects across cross-functional teams, maintain timelines, follow up on open items, resolve issues, and drive work through completion.
- Strong business curiosity and demonstrated interest in products, consumers, technology, competitors, market trends, and retail channel dynamics.
- Ability to collaborate effectively across functions, cultures, and geographic locations, including with international headquarters, product development, and factory teams.
- Self-motivated, hands-on, and results-oriented, with the ability to take ownership of assigned products, projects, and workstreams in a fast-paced, seasonal business environment.
- Ability to exercise sound judgment, identify risks and opportunities, prioritize competing demands, and adapt to changing business needs.
- Ability and willingness to travel up to 10% to support business meetings, customer engagements, product reviews, and other business activities.
Nice to Haves
- Experience in consumer electronics, home appliances, HVAC, air conditioning, dehumidification, or related home comfort product categories.
- Prior experience working for a consumer electronics or home appliance manufacturer.
- Experience supporting new product development, product launches, commercialization, and product lifecycle management.
- Experience working with national retailers, e-commerce platforms, distributors, or other major retail channel partners.
- Experience with retail line reviews, assortment planning, product merchandising, digital content, or e-commerce product page optimization.
- Familiarity with market research, syndicated retail data, competitive intelligence tools, product performance reporting, and business analytics platforms.
- Experience analyzing product pricing, gross margin, promotional performance, demand forecasts, inventory, and sales trends.
- Experience working with global product teams, international headquarters, R&D, or manufacturing partners, particularly in a cross-cultural business environment.
- Experience using business intelligence, data visualization, project management, or product information management tools.
- MBA, master's degree, or other relevant graduate degree.
Working Conditions:- This is an in-person position based at TCL North America's headquarters in Irvine, California, supporting product strategy, commercialization, and lifecycle management for the Home Comfort product portfolio.
- Travel of up to 10% may be required to support customer meetings, retailer visits, product reviews, industry events, factory or headquarters coordination, and other business activities.
- The role requires regular collaboration with U.S. and global stakeholders across different departments, geographic locations, and time zones.
- Work includes a combination of office-based product planning, market
