This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. About the RoleYou own the canonical narrative for the Tulip platform: the positioning, messaging, and proof points that the rest of the go-to-market engine runs on. Revenue Marketing and the industry marketers adapt that story for their campaigns and segments, and you own the source of truth they adapt from. Tulip is replacing the legacy systems running factory floors around the world, and the way we tell that story has to be as well built as the platform itself. This is an individual contributor role with real ownership: you set how a capability gets positioned, and you carry it from a rough product idea all the way to how a rep tells the story in a live deal.
About You- You think and write with precision. You know the difference between sharp positioning and marketing language that means nothing, and you force specificity in all of your copy..
- AI is already part of how you work. You've rebuilt real parts of your own workflow around it, and you have a clear view of where it makes the work faster and better and where human judgment stays in charge.
- You think commercially. You can point to what your messaging changed for Sales: a win rate that moved, a deal your positioning helped close, a play a rep actually used because it was useful.
- You're genuinely curious about how complex operations work, and you learn hard industries fast. You form a real point of view quickly rather than hedging, and you'll defend it. You can write for a VP of Operations and a sales rep in the same week and know exactly how the message has to shift for each.
What Skills Do I Need?- 5-7+ years of product marketing experience, with a track record of shaping how a technical product is positioned, sold, and understood in the market
- A body of work you can point to: positioning, launches, or enablement you owned, with a clear line to what it changed for adoption, win rates, or how the field sells
- The ability to turn a complex platform, especially one built around AI and composability, into positioning that lands with operational buyers in terms of the outcomes they care about, not the features they'd have to decode.
- Demonstrated AI fluency in your current workflow, with a clear perspective on where it accelerates the work and where it is unnecessary or produces content that is not trustworthy.
- Strong editorial judgment and the ability to hold a point of view under pressure from Product, Sales, and senior stakeholders while still driving alignment
- Curiosity about complex operational domains and a demonstrated ability to get credible in an unfamiliar industry fast. Familiarity with manufacturing, industrial software, or regulated industries such as life sciences or aerospace and defense is a bonus, not a requirement
- Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
Key Responsibilities- Own Tulip's canonical platform and solution narrative across verticals: the positioning, messaging, and proof that the whole go-to-market engine adapts and runs on
- Turn evolving platform capabilities, especially in AI and composable operations, into positioning grounded in what operational leaders are trying to change on the floor: efficiency, quality, compliance, and speed
- Run product launches as ongoing narrative moments rather than single-day events, using each one to retell Tulip's story to the market and connect a new capability back to what Tulip stands for
- Build sales enablement that reps open before a call, and run a feedback loop from the field back into messaging and product so the story keeps sharpening against real deals
- Stay close to customers. Turn how they actually use Tulip into use cases, stories, and video that show the product doing real work, and make that evidence the backbone of how we position
- Use market, competitive, and customer signal to form a point of view on where Tulip wins, and bring that view into product and go-to-market decisions before anyone asks for it
- Build AI into how the narrative work gets done, from research to drafting to synthesis, and set the standard for how the function uses it
- Define what good looks like for the messaging you own: adoption across the go-to-market engine, the quality of the story in the field, and its effect on win rates, over the volume of assets produced
The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $100,000 - $140,000 per year.
