Product Marketing Manager

Simile AI, Inc

$200K — $300K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing, management, or similar roles, preferably with a technical product aimed at enterprise buyers.
  • Strong technical intuition with the ability to understand and convey product workings to technical evaluators.
  • Quantitative literacy to engage with methodologies and data analytics relevant to measurement and research.
  • Solid product instincts for meaningful product discussions and providing thoughtful feedback.
  • Exceptional communication skills for simplifying complex concepts and crafting engaging content for C-suite audiences.
  • Demonstrated ownership from project ideation through execution and iteration without needing direction.
  • Ability to thrive in ambiguity, particularly in fast-paced environments with evolving categories.

Responsibilities

  • Develop clear, differentiated product positioning and messaging for Simile.
  • Manage go-to-market strategies for new capabilities and major product releases.
  • Create proof content that provides credibility to skeptical buyers, including studies and case studies.
  • Translate product capabilities into actionable narratives for sales teams to tackle objections effectively.
  • Identify and experiment with marketing channels to reach target buyers and improve conversion.
  • Engage regularly with customers and users to glean insights into their needs and objections.
  • Monitor trends in the AI and behavioral research landscape for insights to inform product and marketing decisions.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Flexible time off policies to support work-life balance.
  • Equity grants available for eligible roles, subject to board approval.
Full Job Description
About the Role

As a Product Marketing Manager, you will own how Simile is understood by the people who buy it. You'll work across product, research, and go-to-market to define what we build and how we bring it to market. From the first positioning doc through the launch, the sales narrative, and the iteration after real customers push back.

In this role, you will:
  • Positioning & Messaging: Developing clear, differentiated positioning for Simile and its capabilities. Turning simulation, calibration, and predictive validity into narratives an executive can repeat after hearing them once.
  • Product Launches: Owning go-to-market for new capabilities and major releases: the launch narrative, blog posts, landing pages, demos, and briefings. Partnering with product and research to pressure-test fit before launch, not after.
  • Proof & Credibility Content: Building the evidence base a skeptical buyer needs: validation studies, backtests, methodology explainers, and case studies that show what a simulation predicted and what actually happened. Real results and honest limitations, not marketing fluff.
  • Go-To-Market Enablement: Translating capabilities into narratives, decks, and objection handling that sales and field teams can actually use. Partnering closely with sales and simulation engineers to understand where deals stall and what buyers don't believe yet.
  • Demand & Distribution: Identifying and testing the channels that reach our buyers: research and strategy communities, industry press, conferences, executive networks, owned research. Running experiments to improve conversion across the funnel.
  • Customer & Market Insight: Talking to buyers and users regularly to understand their needs, objections, and mental models. Tracking the AI and behavioral research landscape, and bringing what you learn back into product and marketing decisions.
Requirements
Must Haves
  • Relevant Experience: product marketing, product management, growth, or a similar role. Ideally marketing a technical or research-driven product to enterprise buyers.
  • Technical Intuition: You don't need to be an engineer, but you should be comfortable getting deep on how the product actually works, and able to represent it accurately to a technical evaluator.
  • Quantitative Literacy: Comfort with the vocabulary of research and measurement: sampling, validity, benchmarks. Enough to make claims that hold up when a customer's data science team questions them.
  • Product Instincts: The ability to engage substantively in product discussions and push back thoughtfully.
  • Exceptional Communication: You can simplify complex concepts without dumbing them down, and write copy that a C-suite audience takes seriously.
  • High Ownership: You can take a project from idea 12 execution 12 iteration without waiting to be handed a brief.
  • Comfort with Ambiguity: You find energy, not friction, in a fast-moving environment where the category itself is still being defined.
Nice to Haves
  • Category Definition: Experience scaling a product whose category, budget line, or buyer vocabulary was still taking shape.
  • Research Domain Fluency: Familiarity with market research, insights, survey methodology, consulting, or the behavioral research landscape.
  • Enterprise GTM: Experience supporting a high-ACV, multi-stakeholder sales motion.
  • Entrepreneurial Experience: Experience as an early-stage startup employee or first marketing hire.
Compensation & Benefits

At Simile, we provide competitive compensation packages that include base salary, equity, and comprehensive benefits.
  • Salary Range: $200,000 - $300,000 USD
    • Note: Final offers are based on experience, specialized skills, interview performance, and relevant training.
  • Equity: Grants are available for eligible roles, subject to board approval.
  • Health & Wellness: Comprehensive medical, dental, and vision coverage.
  • Time Off: Flexible time off policies to support work-life balance.
Our Process

We prioritize thoughtful conversations and clear examples of past work. Our hiring journey is designed to help both sides align on fit, working style, and expectations.

Reapplication Policy: To ensure a fair and thorough evaluation for all applicants, Simile observes a 90-day waiting period before reconsidering candidates for the same role.

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