Plaid

Product Marketing Manager - Payments

Plaid$120K — $145K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in product marketing or a strategic GTM role in a B2B software company
  • Strong strategic thinker with an action-oriented mindset
  • Exceptional written communication skills for creating marketing materials and internal strategic documents
  • Strong verbal communication skills for engaging with leaders in fintech and financial institutions
  • Demonstrated success in launching products and driving market adoption
  • Ability to collaborate effectively with cross-functional teams
  • Experience in fintech payments is a strong plus

Responsibilities

  • Craft compelling product positioning and messaging to highlight Plaid's unique solutions
  • Conduct competitive analysis to inform product positioning and identify new opportunities
  • Collaborate closely with Product teams to translate technical concepts into customer-friendly content
  • Work with cross-functional teams to create presentations, case studies, and other marketing collateral
  • Develop integrated marketing campaigns to promote product adoption and expansion

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) plan
  • Participation in equity and commission programs depending on the position
  • Flexible work environment
  • Opportunity for personal and professional growth within a fast-paced industry
Full Job Description
As a Product Marketing Manager for Payments, you'll help bring Plaid's vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid's network-spanning coverage, intelligence, and conversion-to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. Responsibilities: • Craft clear, compelling positioning and messaging highlighting the unique value of Plaid's solutions • Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage. • Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content. • Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.) • Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion. Qualifications: • 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company • Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity • Outstanding written communication skills - comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative) • Strong presence and verbal communicator - comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S. • Proven success in launching new solutions and driving market adoption • Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales • Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

About Plaid

Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
Learn more about Plaid
Size
600 employees
Industry
Founded
2011

Similar Jobs

More Jobs at Plaid

More Consumer Technology Jobs

Find similar Product Marketing Manager - Payments jobs: