Product Marketer

Antioch

• $110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or related fields for technical products.
  • Exceptional writing ability across various formats from headlines to case studies.
  • Experience communicating technical subject matter effectively to diverse audiences.
  • Proven experience in creating sales enablement tools used by founders and sellers.
  • Demonstrated ability to plan and execute comprehensive marketing campaigns.
  • Strong visual instincts with comfort in design work or managing design teams.
  • Fluency with AI tools to enhance marketing strategies.

Responsibilities

  • Own and standardize Antioch's positioning and messaging across customer segments.
  • Develop a sales enablement library including pitch decks and case studies.
  • Translate complex technical capabilities into accessible customer narratives.
  • Iterate on messaging with feedback from sales conversations.
  • Oversee Antioch's brand presence on all platforms including social media.
  • Plan and execute media campaigns for product launches and events.

Benefits

  • Impactful work addressing real-world needs in autonomous systems.
  • High ownership of projects with fast iteration and direct feedback.
  • Collaboration with a high-caliber founding team with industry expertise.
  • Opportunity to shape company culture and product direction in an early-stage environment.
Full Job Description
Who are we looking for?

We're hiring a Product Marketer to own how Antioch is communicated: what we do, who we do it for, and why it wins.

This is an early, high-ownership builder role: you'll take a deep, multi-vertical technical platform and turn it into a coherent narrative, expressed through targeted stories that each customer segment recognizes as their own. You'll manage positioning, campaigns, content, and sales enablement, in tight loops with the founders and engineers building the product.

If you like the 0 1 grind and want your work to directly determine whether autonomous systems succeed in the real world, you'll fit right in.

What you'll do
  • Own Antioch's positioning and messaging: define and standardize the narrative for each customer vertical and use case, so every pitch, page, and deck tells one coherent story.
  • Build the sales enablement library: pitch decks, one-pagers, case studies, competitive comparisons, and demo narratives that move enterprise deals forward.
  • Translate deeply technical capabilities (physics simulation, sensor modeling, cloud infrastructure, agentic workflows) into customer outcome stories, while keeping a strongly technical voice.
  • Work the feedback loop: pressure-test messaging in the field with sales conversations and campaigns, and feed what you learn back into positioning.
  • Own Antioch's brand surface: the website, social media, and voice that carries the company into the market.
  • Plan and execute concerted media campaigns: product launches, announcements, events, and the content that builds Antioch's credibility with technical buyers.


What we're looking for

You don't need every box checked. We're looking for strength in most of these:
  • Experience in product marketing, brand, or content roles for deeply technical products (developer tools, infrastructure, robotics, simulation, or similar), ideally at an early-stage company.
  • Exceptional writing: you produce crisp, technically credible copy across formats, from a headline to a case study to a forty-slide deck.
  • Ability to digest technical subject matter (simulation, robotics, perception, ML) and communicate it accurately to both engineering and executive audiences.
  • Experience building sales enablement that founders and sellers actually use: decks, one-pagers, demo scripts.
  • Experience planning and running campaigns end to end: launches, media, conferences, and the follow-through to measure what worked.
  • Strong visual instincts, with comfort directing design or doing scrappy design work yourself.
  • Fluent use of AI tools as a force multiplier on top of strong marketing fundamentals, not as a substitute for them.
  • A track record of shipping finished, production-ready work, not just plans and drafts.


Nice-to-haves
  • Background in robotics, autonomy, or industrial tech
  • Experience marketing to developers or engineers
  • Hands-on design or web skills (Figma, Adobe, light front-end work)
  • Experience building company and founder presence on social channels


You may be a great fit if...
  • You're in NYC or open to relocating to NYC
  • You're a high-agency builder: you don't wait to be told what to do, you go figure it out
  • You care deeply about what you ship and reflexively take accountability
  • You like the 0 1 environment and chose it on purpose
  • You balance craft and pragmatism: you push for excellence, but ship what's needed now
  • You're comfortable with uncertainty and love diving across the stack to solve a problem
  • You're customer-obsessed and want the thing to work for real people


Why Antioch
  • Real problems, real stakes. Our customers build physical autonomous systems that have to behave correctly in the real world, and our work directly affects whether they get there.
  • High ownership. You'll own systems end-to-end rather than narrow tasks, with fast iteration and direct customer feedback.
  • Team caliber. Work with a founding team who have previously built and sold companies, and worked at leading companies like Tesla Autopilot, Meta Reality Labs, and more.
  • Build the company, not just the product. Early team members help define culture, product direction, and how we win.


Interview Process
  1. Application review
  2. Introduction call
  3. Craft Interview (a sample positioning and writing exercise that closely emulates work you'll do in the role)
  4. Project Deep Dive (one of your past projects, in detail)
  5. Onsite with the Antioch team in New York City


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