Product Marketing Manager IWe are looking for a Product Marketing Manager I to support the go-to-market strategy and execution for a key product line. In this role, you will be working closely with Product, Marketing and Go-to-Market teams, and develop clear product messaging, coordinate launches, create sales enablement materials and gather market insights. This is an ideal role for someone who can turn technical capabilities into simple, customer-focused stories and is eager to build their product marketing expertise.
Key Responsibilities - Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
- Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
- Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
- Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
- Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
- Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.
Preferred Qualifications - Bachelor's degree in Marketing, Business, Communications, a technical discipline or a related field.
- 2-4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
- Experience developing product messaging, positioning and customer-focused content.
- Experience supporting product launches and sales enablement initiatives.
- Ability to translate technical capabilities into clear customer benefits.
- Ability to analyze customer feedback, competitive information, market data and usage trends.
- Strong organization and project management skills, with experience managing defined workstreams or project components.
- Sound judgment when resolving common problems.
- Ability to work independently while collaborating effectively across teams
- Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset.
- Certification from Pragmatic Institute or Product Marketing Alliance is an asset.
Required Qualification- Bachelor's degree in Marketing, Business, Communications, a technical discipline or a related field.
- 2-4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
- Experience developing product messaging, positioning and customer-focused content.
- Experience supporting product launches and sales enablement initiatives
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