About the RoleWe're looking for a Product Marketing Manager to own how Evvy's products are positioned, messaged, and brought to market - across the consumers who buy them, the clinicians who recommend them, and the partners who distribute them.
This is a craft role with real scope. You'll work directly with Evvy's founders on the narratives that define the company - not just product-level messaging, but the arguments we're making to the world about women's health, what's been missing, and why it matters.
The best person for this job is an exceptional writer and thinker who can translate complex science into messaging that moves people - and who can do it across audiences that require completely different approaches without losing the thread of what makes Evvy Evvy.
Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.
What You'll Do- Own positioning and messaging across Evvy's product portfolio - developing the core narratives, USPs, and claims that articulate what each product does, for whom, and why it matters
- Build audience-specific messaging frameworks that work for consumers, healthcare providers, and B2B2C partners - without requiring three different brands to do it
- Lead GTM strategy for new products and features: defining the audience, the message, the channel strategy, and the success metrics
- Be the source of truth on competitive positioning - tracking the market, the science, and the messaging landscape closely enough to know when we need to evolve
- Partner with growth, creative, and clinical teams to translate positioning into channel-specific assets - briefs, landing pages, email copy, sales collateral, HCP-facing materials
- Develop the materials that support Evvy's clinical and B2B2C partnerships - including how we show up with healthcare providers who need to trust us before they refer patients
- Incessantly track consumer sentiment, emerging science, and the competitive landscape to inform and sharpen our messaging over time
What We're Looking For- 5+ years in product marketing, with meaningful experience at a consumer health, wellness, or science-forward brand
- An exceptional writer - you can make complex science feel urgent and personal, and you know the difference between messaging that informs and messaging that converts
- Experience developing audience-specific messaging frameworks across meaningfully different audiences - consumer and clinical is a genuine plus
- Strong GTM instincts: you've taken products to market, owned the strategy end-to-end, and can point to what worked and why
- Comfortable working cross-functionally across growth, clinical, creative, and partnerships - you know how to write a brief that actually inspires and a framework that actually gets used
- High agency - you identify what needs to happen, figure out how to make it happen, and drive it to completion without waiting for perfect information
Working at EvvyEvvy is a primarily in-person team based in New York, NY with a strong culture of collaboration and connection. We work from the office 4 days a week (Wednesdays remote), and we genuinely enjoy spending time together: team dinners, happy hours, and shared wins are part of the rhythm here.
Our ValuesStart with the why. We tie everything back to a user need or company goal.
Figure it out. We take initiative, embrace ambiguity, and build from first principles.
Create win-wins. We solve problems with patients, partners, and the business in mind.
Own it to the end. We close every loop and take pride in the details.
Stay eleven steps ahead. We anticipate, plan, and act with foresight and speed.
Company Benefits- Flexible PTO
- $1K learning and development budget
- Health, dental, and vision insurance, plus HSA plans
- 401(k) plan (Roth and traditional)
- Monthly team events
- Free Evvy membership
- Paid parental leave
