What you'll doAs a Roadmap Product Marketing Manager at Docusign, this individual will serve as the strategic voice of the product's future, bridging product innovation with market demand. The role involves leading the development and communication of internal and external product roadmaps, translating complex technical advancements into compelling value propositions. This highly cross-functional position requires a blend of strategic thinking, operational rigor, and exceptional communication to ensure the product vision is clearly articulated, understood, and successfully brought to market.
This position is an individual contributor role reporting to the Director of Roadmap and Innovation Marketing.
Responsibility- Drive development and maintenance of internal and external product roadmaps, managing tailored cuts for different audiences to ensure alignment with product strategy and market needs
- Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences
- Manage and execute all communications related to roadmap updates, milestones, and strategic shifts, building a strategic cadence and engaging content drumbeat to present our vision to customers
- Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization
- Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs
- Support product naming, ensuring consistency and brand alignment across all internal and external communications
- Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management
- Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement
Job DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bringBasic- 5+ years of experience in B2B SaaS or enterprise tech product marketing, with experience in complex sales cycles and IT buyer personas
- Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives
- Bachelor's degree in Marketing, Business, Computer Science, or related field
Preferred- MBA or relevant Master's degree
- Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions. Proven ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams
- Strategic mindset connecting product features to market trends and business objectives. Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights
- Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines. Ability to work independently, take initiative, and execute with minimal supervision
- Proactive problem-solver with a continuous improvement mindset. Thrives in rapidly evolving environments, adapting to changing priorities and navigating ambiguity
- Hands-on experience with enterprise-level marketing and project management tools
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $119,100.00 - $184,700.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $114,600.00 - $163,725.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
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