Amazon

Sr. Product Marketing Manager, NASM Tech & AI Marketing

Amazon • $142K — $193K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience (non-internship)
  • Proficient in data-driven decision-making using metrics
  • Skilled in Excel or Tableau for data manipulation and analysis
  • Proficient in executing and scaling cross-functional marketing programs
  • Experienced in leading product launches for consumer software or hardware

Responsibilities

  • Collaborate with Engineering, Product, and Science to create personalized recommendation model roadmaps
  • Influence Tech partners to prioritize a customer-first approach in AI tools development
  • Manage experimentation roadmap for AI-powered recommendation models
  • Conduct experiments or partner with Marketers to validate marketing initiatives
  • Establish feedback loops between marketers and Tech to refine AI capabilities
  • Advise Tech partners on marketing best practices to shape the tech roadmap

Benefits

  • Opportunity to work with cutting-edge technologies in AI and personalization
  • Collaborative environment with cross-functional teams
  • Focus on innovative marketing solutions for enhanced customer experiences
Full Job Description
We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the scaling of our agentic merchandising tools across global locales and Amazon business units. In addition to collaborating with Tech and Creative stakeholders, this role will also partner cross-functionally with other Marketers to onboard new GenAI tools, conduct feedback loops between Marketers and Tech and create experimentation requirements by defining key KPIs.

Key job responsibilities

- Partner with Engineering, Product, and Science to co-develop roadmap for our scaling our GenAI creative and merchandising tools.

- Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind

- Author Business Requirement Documents that allow Tech to appropriately translate business needs into technical requirements.

- Own experimentation roadmap to test new AI-powered recommendation models and logic

- Run experiments and/or secure partnership with relevant Marketers to conduct experiments.

- Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities

- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP

A day in the life

The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include writing Business Requirement Documents, partnering with stakeholders across Amazon programs and global marketing teams to understand requirements for onboarding and adopting AI tools.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

- Knowledge of analytics tools and web traffic reporting

- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices

- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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