Full Job Description
We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the development and experiment roadmap of AI-generated recommendation models to improve the personalized content shown to customers. In addition to collaborating with Tech and Creative stakeholders, you will also partner cross-functionally with other Marketers to onboard new GenAI tools, conduct feedback loops between Marketers and Tech and create experimentation requirements by defining key KPIs.
Key job responsibilities
- Partner with Engineering, Product, and Science to co-develop roadmap for our personalized recommendation models
- Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
- Own experimentation roadmap to test new AI-powered recommendation models and logic
- Run experiments and/or secure partnership with relevant Marketers to conduct experiments.
- Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP
A day in the life
The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include identifying new experiments to launch that will improve our personalization and recommendation models to ultimately bar-raise the customer-facing content on critical channels like Amazon.com's Homepage, Email, and Push.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Knowledge of analytics tools and web traffic reporting
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences