Bachelor's degree in business, marketing, or related field
5+ years of B2B product marketing experience
Familiarity with aviation or defense & security training industries
Extensive knowledge in market segmentation, product positioning, and strategic planning
Deep understanding of effective sales enablement and various sales collaterals
Strong skills in Microsoft PowerPoint and Excel
Responsibilities
Serve as the expert on target markets, buyers, and end users
Create compelling product positioning and messaging that highlights customer needs
Develop and communicate value propositions for external and internal stakeholders
Collaborate to produce diverse marketing materials and content
Monitor competitor activities and market trends to refine product positioning
Plan and manage go-to-market strategies with cross-functional teams
Provide decision support for market strategies to senior leadership
Benefits
Group Insurance
Telemedicine Employee and Family Assistance Program
Employee Stock Purchase Plan
Group RRSP
CAE Pension Plan/Defined Benefit Plan
Sabbatical Leave
Flex Time
Enhanced Parental Leave
Full Job Description
Description
As a Product Marketing Manager, you will play an integral role within CAE's Marketing team. By thoroughly understanding our customers' needs; advocating for our products, services & solutions; and clearly crafting the value propositions of our products and services, you will be equipped to develop innovative, compelling deliverables such as product messaging, marketing collateral, sales enablement materials and thought leadership content to support the growth of the Civil Aviation and D&S International business units.
Positioning
Be the expert on the markets, buyers and end users that we partner with
Create product positioning and messaging that illustrates how our solutions meet our customers' needs and how they are differentiated from others in the market
Develop and communicate the value proposition of our solutions both internally and externally, develop sales enablement tools/training that advances the selling process, and assist sales teams on calls when appropriate to provide a deeper understanding of our products and services
Working collaboratively, create meaningful content and resources to differentiate CAE's products and services from the competition (i.e., data sheets, infographics, solution briefs, white papers, webinars, web content, presentations, sales documentation, product videos, social media posts, release announcements)
Follow and evaluate competitor and market trends to identify potential new capabilities and best position our products and solutions
Go-to-Market
Collaborating with the Marketing Strategist, plan, execute and manage the cross-functional implementation of go-to-market strategies that deliver growth and an excellent customer experience
Develop and provide decision support for market strategies as needed for various projects and stakeholders, including Directors and VPs
Market Insights
Contribute to management of sources of market, customer, and competitor data
Attend industry conferences to gain market insights, understand customer needs
Minimum Qualifications
A bachelor's degree in business, marketing, or related field
5+ years of work experience in B2B product marketing.
Familiarity with aviation or defense & security training industry
Extensive knowledge in market segmentation, product positioning, strategic planning, and value propositions. Experience in market analysis
A deep understanding of effective sales enablement and various sales collaterals
Robust skills in Microsoft PowerPoint and Excel are a minimum
Preferred Qualifications
Bilingual (French-English)
Exceptional written and verbal storytelling skills, and the ability to take complex concepts and explain them simply and briefly
A knack for creating compelling, differentiated, and memorable product narratives, and the ability to coach others to do the same
A detail-oriented mindset with an eye for good product and content design
Passion for collaborating with cross-functional teams
The ability to influence colleagues with thought leadership
A self-starter persona with the flexibility to adapt to ambiguous situations
Critical thinking skills to ascertain the most effective market strategies
Proven problem-solving, team building, project management, and leadership skills
Some travel required (up to 10%)
Benefits
Group Insurance
Telemedicine Employee and Family Assistance Program
Employee Stock Purchase Plan
Group RRSP
CAE Pension Plan/Defined Benefit Plan
Sabbatical Leave
Flex Time
Enhanced Parental Leave
#LI-IT1
Position Type Regular
About CAE Inc
CAE Inc. is a Canadian manufacturer of simulation technologies, modelling technologies and training services to airlines, aircraft manufacturers, healthcare specialists, and defense customers. CAE was founded in 1947, and has manufacturing operations and training facilities in 35 countries. CAE's Defense and Security business unit focuses on training solutions for defense forces across the world. CAE's Civil Aviation Training Solutions business unit provides training solutions for civil aviation organizations worldwide, including airlines, aircraft manufacturers, training centers, and aircraft maintenance, repair and overhaul organizations. CAE's Healthcare business unit designs and manufactures simulators and offers audiovisual and simulation center management services for medical schools, nursing schools, hospitals, defense forces, and other medical organizations. CAE is headquartered in Saint-Laurent, Quebec.
