Product Marketing ManagerStarting immediately, Full-timeWe are looking for an enthusiastic Product Marketing Manager to join our growing marketing team in the Americas. This role will help drive go-to-market strategy, product positioning, market research, competitive intelligence, and sales enablement for Basler's computer vision solutions, with a focus on Life Science and Medical market segments.
Your responsibilities- Develop expertise in the Life Science and Medical market segments and provide the organization with market analysis, customer segmentation, competitive intelligence, market size assessment, and growth opportunity insights.
- Assist sales teams by developing product messaging, positioning, value propositions, sales enablement content, and customer-facing presentations; support sales in key customer meetings.
- Shape product roadmaps by initiating voice-of-customer research, consolidating market requirements, characterizing unmet customer needs, and communicating business potential to product management teams.
- Support new product launches and go-to-market plans for targeted market segments, including the development of customer-focused value propositions, launch messaging, sales tools, sales training, and customer-facing activities.
- In cooperation with the Marketing Communications team, define and execute integrated marketing plans, demand generation initiatives, and content strategies that help grow our customer base.
- Contribute to and lead cross-functional product marketing, market development, and commercial growth projects as required.
- Provide regular monthly and/or quarterly performance analysis, program reporting, and ROI-oriented recommendations to Basler management; demonstrate ownership and propose creative corrective actions when metrics fall below target.
Up to 25% travel may be required (including international).
Your qualificationsPreferred Education:
Bachelor's degree in a technical field
An advanced degree is a plus
Preferred Experience:
- 5+ years of relevant experience in product marketing, strategic marketing, market development, product management, or B2B technology marketing
Direct experience in life sciences, medical technology, medical devices, or healthcare-related markets is a strong plus - Direct experience in a similar technology field, such as digital cameras, machine vision, computer vision, imaging systems, optics, automation, or industrial technology, is a strong plus
- Direct experience with a B2B business model, technical products, or solution-based selling environment is a plus
- Understanding of basic financial concepts, business case development, pricing considerations, and implications on commercial decision-making
- Strong initiative, problem-solving ability, and ownership mindset, with the flexibility and hands-on approach needed to adapt to changing business priorities.
- Collaborative working style with the ability to partner effectively across sales, product management, application engineering, marketing communications, and other cross-functional teams.
- Strong interpersonal, communication, storytelling, and executive presentation skills
- Proficient in Microsoft Office, with the ability to create customer-facing presentations, sales tools, reports, and business communications
- Direct experience with Salesforce, CRM systems, lead management, or pipeline support is a plus
What we offerOur comprehensive U.S. offering includes: a competitive compensation package, medical and dental health benefits; 401(k) retirement savings program with company match; paid holidays, vacation, and sick time.
Your applicationJoin the team and apply quickly and easily online - without a cover letter. Please answer just one or two questions and upload your CV.
Would you like to know more about us or do you have any questions? Write to Joni at Joni.Dreibelbis@baslerweb.com. We look forward to hearing from you!
