Product Marketing Lead, Experience

Qualifications

• 5-7 years of product marketing experience, specifically in complex technical fields like AI or FinTech.
• Proven track record in executing successful product launches across multiple channels.
• Strong skills in customer discovery, segmentation, and strategic storytelling.
• Ability to distill complex information into clear, actionable messaging.
• Comfortable interacting with both technical and commercial stakeholders without formal authority.
• Broad understanding of product lifecycle, measurement, and customer advocacy strategies.
• Experience leveraging AI or automation tools to enhance marketing processes.

Responsibilities

• Conduct research and engage with customers to gather valuable market insights.
• Craft compelling positioning, messaging, and product narratives that address market needs.
• Manage end-to-end high-impact product launches, from strategy to execution and evaluation.
• Develop comprehensive go-to-market plans targeting key audience segments and channels.
• Collaborate with Product and Engineering to influence product direction and enhance customer experience.
• Provide necessary resources and training to Sales and Customer Success teams for effective customer engagement.
• Utilize competitive insights to inform marketing strategy and differentiate offerings.
• Establish success metrics for customer engagement and suggest data-driven growth opportunities.

Benefits

• Opportunity to lead and shape product marketing strategy in a dynamic environment.
• Collaborative culture with access to senior leadership and cross-functional teams.
• Potential for career growth within a high-impact product group.
• Access to the latest tools and technologies, including AI-driven marketing solutions.
• Focus on continuous learning and performance improvement in the marketing field.