Salesforce

Product Marketing IT Service Director

Salesforce • $164K — $261K *
Washington, DC 20011In-Person
Information Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of experience in product marketing, industry marketing or corporate marketing.
  • Experience in IT Service Management or applicable IT domains like IT Operations or Asset Management.
  • Excellent communication skills with the ability to present to executives and cross-functional partners.
  • Proven ability to build strong relationships with cross-functional teams and align global stakeholders.
  • Skilled in creating various marketing assets, including product demos and pitch decks.
  • Proficient in using data analytics for decision-making and tracking marketing metrics.
  • Capable of developing messaging and positioning strategies for technology products.

Responsibilities

  • Partner with sales and solution engineers to create content that accelerates sales.
  • Help define a clear, customer-centric product narrative and positioning.
  • Translate marketing strategies into actionable programs aligned with demand generation efforts.
  • Create and deliver thought leadership materials, including blogs and case studies.
  • Operationalize internal and external marketing communications effectively.
  • Develop scalable training processes for sales teams and maintain ongoing programs.
  • Collaborate with product teams to influence product investments for customer innovation.

Benefits

  • Comprehensive support for work-life balance.
  • Access to AI tools to enhance productivity.
  • Opportunities for continuous personal and professional growth.
  • A positive work environment that encourages learning and innovation.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

We are looking for a creative, motivated and passionate Director of Product Marketing who can drive vision, messaging and awareness for our IT & HR Service Management solutions, while working with cross functional teams to deliver our product marketing strategy. You will have demonstrable expertise in all areas of product marketing - product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.

Responsibilities
  • Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
  • Be a part of a team that helps define differentiated, clear and customer-centric narrative, value props, positioning and messaging.
  • Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation.
  • Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
  • Transform and operationalize internal and external marketing communications.
  • Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
  • Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
  • Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
  • Lead product launch plans and develop effective sales training materials.
  • Confidently deliver presentations to audiences of all sizes


What does the ideal candidate look like?
Required Skills:
  • 8+ years of experience in product marketing, industry marketing or corporate marketing.
  • Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
  • Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
  • Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:
  • Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

SEARCH SALESFORCE JOBS

Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Salesforce

More Information Technology Jobs

Find similar Product Marketing IT Service Director jobs:

NationwideWashington, DC