Location: San Jose, CA, United States
Date Posted: Nov 9, 2026
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Description Overview Synaptics is looking for a Product Marketing Director to spearhead strategic initiatives that drive growth and market expansion for Synaptics' Video & Data Connectivity in the Americas and EMEA. The role will also help position Synaptics' high-speed data connectivity solutions for emerging edge AI and Physical AI systems, where reliable, high-bandwidth links connect processors, displays, cameras, sensors, and peripherals. The successful candidate will shape portfolio strategy and go-to-market plans, identify growth opportunities, and build customer and ecosystem partnerships. They will work closely with engineering, product management, sales, operations, and customers to turn market needs into differentiated products, design wins, and profitable revenue growth. This position reports to the VP & GM, Video and Data Interface.
The typical base pay range for this position is USD $175,000 - $275,000 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Responsibilities & Competencies Job Duties
- Own driving revenue for wireless connectivity business including regional forecast
- Develop product positioning, go-to-market plans, pricing strategies, and competitive responses for video interface and high-speed data connectivity solutions
- Identify and qualify opportunities across docking stations, hub monitors, enterprise connectivity, edge AI, Physical AI, robotics, XR, medical, automotive, and other relevant markets
- Assess emerging system architectures and customer requirements for high-speed connectivity among processors, displays, cameras, sensors, and peripherals
- Build relationships with OEMs, ODMs, ecosystem partners, and technology providers; lead strategic customer engagements and negotiations
- Drive design-in and design-win activity from early architecture discussions through product launch and production ramp
- Increase market share and profitability by analyzing the existing product portfolio and bring up future products for the customers under management to plan for the next generation of products
- Partner with engineering and product teams on product definition, development priorities, launch, and lifecycle management
- Lead efforts to uncover and meet customer needs, serving as the voice of the customer within Synaptics
- Identify strategic partnerships, market trends, competitor offerings, customer roadmaps, and industry standards to guide portfolio decisions
- Represent Synaptics at customer meetings, industry events, and standards or ecosystem discussions
- Guide and inspire cross-functional teams to achieve strategic objectives and meet deliverables
Competencies
- Deep understanding of video, display, and high-speed data connectivity markets, including relevant interfaces and system architectures
- Strategic and analytical thinking; ability to connect market insight to product vision and execution with decision-making skills in complex and rapidly changing environments
- Strong industry network and technical understanding within the semiconductor or technology sectors (BT/Wi-Fi/UWB preferred)
- Results-driven mindset with entrepreneurial energy and a customer-centric approach
- Ability to influence and lead through change and are motivated by the challenge of a fast-paced, high-growth global environment
- Ability to solve problems that are not clearly defined and require in depth understanding of technology and organizational objectives
- Strong organizational skills with ability to effectively plan and prioritize
- Excellent communication that is clear, concise, and compelling
- Experience with working effectively across multiple levels of an organization and building successful cross functional partnerships
Qualifications (Requirements)
- Bachelor's degree (MBA or advanced degree preferred) in Engineering, Business, or a related field or equivalent
- 15+ years of experience in product marketing, business development, preferably in the semiconductor or technology industry
- Proven track record of driving revenue growth and managing complex product portfolios
- Knowledge of edge AI or Physical AI applications and their connectivity requirements across processors, displays, cameras, sensors, and peripherals is preferred
- Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
- Proven marketing expertise with experience defining and successfully launching innovative products
- Demonstrated track record of analyzing market trends, identifying opportunities, and developing plans that are executable
- Demonstrated strong negotiation skills with a history of managing complex engagements
- Demonstrated ability to think strategically and execute operationally
- Domestic and International travel up to 20% required
