Product Marketer

Paradigm

$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in product marketing, B2B marketing, or similar role in a fast-paced environment
  • Exceptional communication skills with a flair for storytelling
  • Experience creating impactful customer-facing materials
  • Ability to simplify complex technical concepts for diverse audiences
  • Familiarity with AI, automation, enterprise software, and technical workflows
  • Strong collaborative skills working with cross-functional teams
  • Comfortable engaging with technical and executive stakeholders
  • High autonomy in managing multiple projects
  • Attention to detail with a commitment to quality
  • Basic design skills and a sense of visual communication
  • Willingness to travel occasionally for various professional reasons

Responsibilities

  • Develop and define Paradigm's core messaging and positioning across various use cases
  • Translate complex product capabilities into clear, customer-friendly messaging
  • Create high-quality content including case studies, one-pagers, and product demos
  • Collaborate with Product, Design, Engineering, and Sales teams for market launch strategies
  • Produce sales enablement materials to support deal cycles and pipeline generation
  • Craft customer narratives grounded in real workflows and competitive insights
  • Engage directly with customers to generate proof points and co-marketing initiatives
  • Support major product launches across multiple marketing channels
  • Work closely with sales teams to understand customer dynamics and refine messaging
  • Establish scalable messaging frameworks and documentation for company growth

Benefits

  • Collaborative and creative work environment in San Francisco office, 5 days a week
  • Opportunities for travel to engage with customers and attend events
  • A chance to shape the core narrative and positioning of an innovative company
  • Engagement in high-impact projects that can influence growth and product direction
  • Access to a dynamic startup culture that values creativity and initiative
Full Job Description
About the Role
  • Develop and own Paradigm's core messaging, positioning, and narrative across enterprise, financial services, and AI-native workflow use cases
  • Translate complex product capabilities into clear, compelling, and technically credible messaging tailored to different customer personas and industries
  • Produce high-quality customer-facing content across multiple mediums including customer stories, launch content, one-pagers, solution briefs, decks, battlecards, landing pages, and product demos
  • Partner closely with Product, Design, Engineering, and Sales to shape how new features, workflows, and launches are introduced to the market
  • Build sales enablement materials that directly support pipeline generation and enterprise deal cycles
  • Develop industry- and persona-specific narratives grounded in real customer workflows, outcomes, and competitive differentiation
  • Work directly with customers to turn successful implementations into reusable proof points, case studies, and co-marketing campaigns
  • Support major product launches and campaigns across web, email, events, outbound, and growth channels
  • Collaborate closely with account executives and solutions teams to understand customer objections, competitive dynamics, and what messaging actually moves deals forward
  • Help define Paradigm's competitive positioning within AI tooling, enterprise software, and workflow automation markets
  • Create and maintain scalable messaging frameworks, product documentation, and launch processes as the company grows

Requirements for the role:
  • 2+ years of experience in product marketing, B2B marketing, growth, product, or another high-ownership operating role at a fast-paced company
  • Exceptional written and verbal communication skills with a strong instinct for storytelling and positioning
  • Experience creating customer-facing collateral that sales teams actively use and customers resonate with
  • Ability to distill highly technical products and workflows into simple, benefit-driven messaging for different audiences
  • Strong product intuition and curiosity about AI, automation, enterprise software, and technical workflows
  • Experience working cross-functionally with Product, Engineering, Design, and Revenue teams
  • Comfort speaking with technical operators, executives, and enterprise stakeholders
  • Ability to operate with high autonomy, move quickly, and manage multiple initiatives simultaneously
  • Strong attention to detail and high standards for quality across both strategy and execution
  • Basic design and visual communication sensibility
  • Willingness to travel occasionally for customer visits, launches, conferences, and content production

You might excel if you...
  • Have built marketing or field programs at a high-growth startup
  • Enjoy designing executive experiences and creating moments that differentiate a brand
  • Love working directly with customers and revenue teams to influence pipeline and close deals
  • Thrive when traveling, hosting, problem-solving, and adapting in real time
  • Are highly organized and operationally minded while still deeply creative
  • Are naturally curious about technical products and can quickly ramp on complex workflows and enterprise use cases
  • Enjoy rapid iteration and can turn around high-quality content, campaigns, or event plans in hours rather than weeks
  • Are energized by environments where outcomes are measurable and the pace is intense

What we believe...

Our best work is done in person. The team works together 5 days a week in our office in SF.

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