Product Manager, SMBs - North America

Wise

$110K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of product management experience in fintech, neobanking, or SaaS targeting small businesses.
  • In-depth knowledge of the US neobank/fintech competitive landscape and implications for Wise.
  • Capable of creating a comprehensive product roadmap, preparing analysis for complex feature development.
  • Exhibits a founder's mentality with proactive problem-solving and ownership of project outcomes.
  • Strong communication skills to influence diverse teams and stakeholders globally.
  • Proactive and hands-on approach to cross-functional collaboration and product delivery.
  • Aligns with Wise's mission of facilitating money movement without borders.

Responsibilities

  • Run ongoing qualitative customer research to shape the SMB product strategy.
  • Create a strategic 12-24 month roadmap to enhance the SMB offering and drive growth.
  • Lead feature delivery by collaborating with regional and global product teams.
  • Define and track key performance metrics to inform data-driven decision making.
  • Advocate for pricing strategies by coordinating with global Finance and Pricing teams.
  • Launch and manage a Customer Advisory Council to validate product hypotheses.
  • Support the broader Wise mission through effective product management practices.

Benefits

  • Inclusive workplace culture celebrating diversity and equal opportunity.
  • Opportunity to work in a truly international team.
  • Empowerment for all employees to contribute and progress in their careers.
Full Job Description
Job Description

As a Senior Product Manager for SMBs at Wise North America, you will be the dedicated owner of our North American business / SMB strategy. You will move us beyond simple transactions to provide a comprehensive, everyday account proposition that solves real-world challenges for the 33.3 million US small businesses.

You will be a "mini-CEO" of the SMB product line, with the autonomy to build a vision and roadmap that spans the next 12-24 months. You will work within the NorthAm squad structure, influencing both regional and global product teams to execute on a roadmap that unlocks new revenue lines such as SMB credit, working capital, and supplier/contractor onboarding, with the intent to grow our market share significantly.

Responsibilities:
  • Own the Voice of the Customer: Run ongoing qualitative research (customer interviews, UX sessions, etc.) specific to US SMBs. You will launch and manage a Customer Advisory Council to validate hypotheses and confirm roadmap plans.
  • Develop the Strategy: Create a 12-24 month roadmap to enhance the US Business Account proposition and drive our growth to being a formidable player in the Small and Medium Business Segment.
  • Drive Execution: Ship features by working with multiple regional and global product teams. You will own the end-to-end success of the business segment, influencing global teams to build functionality that materially impacts NorthAm customers.
  • Be Data-Driven: Define key metrics, measure the impact of your work, and use an analytical mindset to make informed decisions in a fast-moving environment. You will be responsible for driving and advocating for price drops and optimizations by partnering with global Pricing and Finance teams.


Qualifications
  • Experience: 7+ years of experience in product management, with a track record of driving growth in fintech, neobanking, or SaaS for small businesses.
  • Market Insight: Deep understanding of the US neobank/fintech competitive landscape (e.g., Mercury, Relay, BlueVine) and how to translate those moves into implications for Wise.
  • Strategic Vision: Ability to build a defensible product roadmap and 'front load' the analysis work required to get complex features to a "dev-ready" state.
  • High Agency: A 'founder's mentality' with the drive to identify obstacles, create solutions independently, and own outcomes from conception through to full execution.
  • Stakeholder Management: A clear and logical communicator who can effectively influence global and regional product teams, engineering, compliance, and marketing without necessarily having a dedicated engineering squad reporting directly to you.
  • Bias for Action: A hands-on, proactive mindset. You are comfortable working cross-functionally to unblock product shipping and are passionate about solving the "unsolved" problems in our SMB segment
  • Mission Alignment: A genuine passion for Wise's mission of making money without borders.


Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

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