OverviewThe Product Manager (PM) is responsible for strategic product planning and tactical development and execution for brand(s) within Noven’s portfolio to achieve prescription, net sales and other business results. This includes business planning, message development, creation of promotional materials and ensuring successful pull-through of brand strategies. This is an execution-focused role for a marketer who can translate brand strategy into compliant, scientifically sound customer-facing promotional materials with a measurable return on investment. Additionally, the PM ensures that messaging and materials developed, including those developed by advertising agencies and other vendors/partners, is aligned to the brand strategy(s). The PM will track key deliverables, set Key Performance Indicators (KPIs), measure results, and will adjust activities to ensure alignment with brand strategy produces expected business results. This role requires close cross-functional collaboration with various departments within the company to include the sales team.
Responsibilities
- Brand Execution & Tactical Planning
- Effectively develops and executes brand plans to maximize sales and profitability.
- Execute tactics aligned to the annual brand plan for assigned products, ensuring consistency with brand positioning and approved messaging
- Analyze key market and performance indicators and adjust brand plan as needed.
- Support development of the marketing calendar, campaign timelines, and budget tracking, flagging risks to deadlines or spending proactively
- Assist in coordinating pre-launch and post-launch activities as assigned products move through lifecycle milestones
- Prepare annual and monthly prescription forecasts by working with commercial operations
- Serves as product champion internally and externally by developing an in-depth understanding and expertise in the disease state, the product itself, the distribution model and patient access.
- Lead and collaborate with external agencies and key internal cross-functional groups within the organization to develop brand strategies, tactics, and resources such as websites, digital media, promotional resources, patient education, and advertisements.
- Contributes to the development and measurement of strategic multi and omnichannel advertising campaigns.
- Partners with the Digital Marketing Team to create and deploy digital advertising plan and social media communications.
- Manages/tracks the budget and timelines for key projects and adjusts accordingly to ensure projects are completed on time, on budget and with the expected level of quality.
- Promotional Material Development
- Draft and manage HCP- and sales-facing materials (detail aids, FAQs, objection handlers, leave-behinds) for assigned products from concept through MLR/PRC approval
- Maintain claims traceability to PI and approved core claims documents, flagging any language that exceeds label scope or lacks fair balance
- Manage agency deliverables and timelines to ensure materials are submission-ready ahead of review cycles
- Develop rep-facing training materials and product detail aids that translate clinical and competitive data into field-ready messaging
- Partners with the training team to develop training workshops and other training material to enhance the effectiveness of the sales team.
- Responsible for POA planning related to brand(s) and establishing a strong partnership with sales leaders/team.
- Partner with Sales on field feedback loops and objection-handling content, incorporating real-world questions into future material updates
- Market Insights & Competitive Intelligence
- Monitor competitive landscape for assigned products, summarizing relevant shifts for brand planning
- Partners with the Data Analytics team to ensure the sales team has the information and data needed on HCP targets to drive informed decision making.
- Travel in the field to visit key customers, attend conferences, and ride with sales representatives.
- Monitors competitive activity and plans for risk.
- Cross-Functional Coordination
- Serve as day-to-day liaison with Medical Affairs, Regulatory, Legal, and Compliance on content development and review cycles, keeping projects moving through each stakeholder’s queue
- Maintain and verify competitive claims footnotes against current competitor labeling on an ongoing basis
- Support market research and customer segmentation analysis to inform targeting and messaging priorities
- Seeks constant improvement and more efficient and less expensive ways to conduct work.
- Performs special projects and other miscellaneous duties as assigned by management.
- Reports all irregular issues and problems to management for solution.
- Maintains good communication with other managers, staff & outside contacts.
- Comply with all company policies and procedures.
- Responsible for maintaining a clean and safe working area.
- Maintains high ethical standards in the workplace.
Qualifications
Competencies:
Analysis, Business Acumen, Communication, Competition Information, Compliance, Confidentiality, Counseling, Decision-making, Delegation, Demonstrated Innovation, Detail-Oriented, Diplomacy, Employee Development, Feasibility study, Leadership, Listening & Understanding, Marketing, Math Skills, Negotiation, Office Equipment Usage, Personal Computer Usage, Persuasiveness, Planning & Organizing, Presentation, Product Knowledge, Product Management, Project Control, Project Management , Project Management Analysis/Control, Sales, Strategic Thinker, Supervising & Directing, Technical Communication, Working & Cooperating with Others
Education / Experience:
Bachelor’s degree in business or marketing or other related discipline, MBA preferred. 5-10 years of experience within the prescription pharmaceutical industry, including at least 3 years in a product management role or equivalent combination of education and experience. 2 out of 3 years achieving +/- 5% of net sales forecast and managing marketing budget within +/- 5%. Strong written communication skills; ability to translate clinical/scientific data into clear customer-facing content. Ability to manage multiple projects and deadlines across cross-functional stakeholders.
Judgment / Decision Making:
Demonstrate exceptional judgement and decision-making skills in various situations. Responsible for evaluating complex information, assessing risks and making sound decisions to achieve organizational objectives.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential job functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Work is typically performed in an office environment with moderate noise. Occasional travel is required amounting to approximately 20-30%.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully execute the essential job functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this position, the employee is required to frequently sit and occasionally must stand, walk, use hands and fingers, and reach with hands and arms. The employee may occasionally lift and/or move up to 25 pounds.
