Skechers USA, Inc

Product Manager, Marketing Automation

Skechers USA, Inc$110K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on Salesforce Marketing Cloud experience
  • Advanced knowledge of email marketing best practices and compliance
  • Proficiency in SQL and AMPscript
  • Experience with APIs and enterprise data integrations
  • Proven experience translating business needs into scalable solutions
  • Strong understanding of customer lifecycle marketing and segmentation
  • Strong cross-functional stakeholder management skills

Responsibilities

  • Own the Salesforce Marketing Cloud product roadmap
  • Establish scalable frameworks for journey orchestration, personalization, and automation
  • Define platform standards, guardrails, and best practices
  • Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
  • Translate business objectives into clear product requirements
  • Drive alignment across technical and non-technical stakeholders
  • Own the end-to-end data flow strategy across the Salesforce Marketing Cloud ecosystem

Benefits

  • Opportunity to work with cutting-edge marketing technology
  • Role pivotal to business growth and customer engagement
  • Collaborative environment bridging technical and business teams
  • Focus on continuous improvement and innovation in marketing automation
Full Job Description
ABOUT THE ROLE:
The Product Manager, Marketing Automation is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.

WHAT YOU WILL DO:

Platform Ownership & Strategy

  • Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
  • Establish scalable frameworks for journey orchestration, personalization, and automation
  • Define platform standards, guardrails, and best practices to ensure consistent execution
  • Ensure alignment between platform capabilities and evolving business needs

Cross0Functional Leadership & Alignment

  • Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
  • Translate businessobjectivesinto clear product requirements and prioritized backlogs
  • Partner with Solution Architecture to define aligned implementation approaches
  • Drive alignment across technical and non0technical stakeholders

Data & Platform Integrity

  • Own the end0to0end data flow strategy across the Salesforce Marketing Cloud ecosystem
  • Ensure data quality, segmentation logic, and personalization accuracy
  • Define integration requirements between SFMC and enterprise systems
  • Establish governance standards for data usage, privacy, and compliance

Innovation & Capability Development

  • Evaluate and prioritize new platform capabilities, including AI0driven personalization
  • Identifyopportunities to improve marketing effectiveness through data and automation
  • Drive continuous improvement to increase platform efficiency and scalability

Campaign Operations & Optimization

  • Oversee the campaign development lifecycle from strategy through execution and analysis
  • Implement A/B testing frameworks and optimization strategies
  • Ensure deliverability best practices andmaintainsender reputation

WHAT WE NEED FROM YOU:

Technical Expertise

  • 5+ years of hands0on Salesforce Marketing Cloud experience
  • Advanced knowledge of email marketing best practices and compliance
  • Proficiencyin SQL andAMPscript
  • Experience with APIs and enterprise data integrations

Business & Product Skills

  • Proven experience translating business needs into scalable solutions
  • Strong understanding of customer lifecycle marketing and segmentation
  • Experience with CRM systems, loyalty programs, and CDPs

Leadership & Communication

  • Strong cross0functional stakeholder management skills
  • Ability to communicate complex technical concepts to business audiences
  • Experience working in agile product and engineering environments

PREFERRED QUALIFICATIONS:

  • Salesforce Marketing Cloud certifications
  • Experience with AI0driven marketing tools and advanced personalization
  • Background in retail, e0commerce, or loyalty programs
  • Experience supporting global platforms

SUCCESS METRICS:

  • Adoption and effectiveness of platform capabilities
  • Reliability and scalability of the marketing automation platform
  • Improvements in marketing performance driven by platform enhancements
  • Stakeholder satisfaction across business and technical teams

The pay range for this role is $110,000-$150,000/yr USD.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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