Additional Location(s): N/A
About the role:The Product Manager III, Global Downstream Marketing, EUS is responsible for executing downstream marketing strategies and initiatives across the established EUS needles portfolio and new technologies entering the market. This role focuses on supporting commercial growth, implementing product launch plans, and managing defined marketing deliverables to drive customer adoption and portfolio performance.
The ideal candidate brings medical device marketing experience, commercial acumen, clinical understanding, and strong execution skills. This individual will collaborate with cross-functional partners to implement established commercialization strategies, monitor business performance, and identify opportunities to improve marketing effectiveness.
Your responsibilities will include: Downstream Marketing and Portfolio Management - Execute downstream marketing plans and initiatives for the EUS needles portfolio, supporting established products and new product introductions.
- Implement go-to-market activities, including customer segmentation, targeting, engagement, and adoption programs, in alignment with established commercial strategies.
- Partner with Sales, Clinical, and other cross-functional teams to gather customer insights and translate feedback into effective marketing materials and programs.
- Monitor portfolio performance, including revenue, utilization, market share, and margin, and analyze trends to identify opportunities for improvement.
- Develop and maintain marketing tools, promotional materials, and sales enablement resources to support commercial objectives.
Product Launch and Commercial Execution - Lead development of commercialization plans for early-stage EUS product launches, managing assigned launch activities and deliverables to support market introduction and adoption.
- Coordinate launch execution activities, including early adopter engagement, customer education, field readiness, and marketing program implementation.
- Partner with field teams to identify customer needs, gather feedback, and support product adoption across targeted accounts.
- Develop evidence-based messaging, training materials, and customer-facing resources in collaboration with Clinical, Training, and Professional Education teams.
- Collaborate with Sales, Sales Operations, Supply Chain, Manufacturing, and HEMA to support launch readiness and ongoing commercial execution.
- Track launch performance, monitor adoption metrics, and provide recommendations to improve commercial effectiveness.
- Contribute to demand forecasting and commercialization planning to support inventory management and business objectives.
Global Market Insights and Strategy Support - Monitor global competitive activity, emerging clinical data, and customer feedback to identify market trends and commercial opportunities.
- Gather and analyze market insights to support downstream marketing initiatives and inform future portfolio planning.
- Collaborate with upstream marketing to share customer feedback, market learnings, and product performance insights.
- Support engagement with clinicians and global Key Opinion Leaders (KOLs) to gather feedback, develop educational resources, and strengthen product adoption.
Cross-Functional Collaboration and Project Execution - Work effectively within a cross-functional, matrix organization to coordinate marketing activities and deliver assigned business objectives.
- Manage defined marketing projects and launch deliverables, ensuring timely execution and alignment with established priorities.
- Communicate project updates, commercial performance, and market insights to relevant stakeholders.
- Apply established processes, business knowledge, and practical judgment to address challenges and recommend improvements.
- Share knowledge and best practices with team members and provide informal guidance to newer colleagues as appropriate.
Required qualifications: - A minimum of 3 years of professional experience, including at least 1 year of marketing experience
- Experience supporting product commercialization, product launches, or downstream marketing initiatives.
- Experience executing downstream marketing programs, including sales engagement, customer campaigns, and commercial initiatives.
- Ability to analyze business performance, interpret market data, and develop actionable recommendations.
- Ability to manage multiple projects and deliverables while working effectively in a cross-functional, matrix organization.
- Strong communication, organizational, and project management skills.
- Willingness and ability to travel up to 40%, including internationally.
Preferred qualifications: - Strong medical device product marketing experience, particularly in downstream marketing and portfolio management.
- Clinical understanding of endoscopic procedures and customer value drivers
- Experience executing new product launches and market development initiatives.
- Strong analytical skills with the ability to translate customer and market insights into marketing actions.
- Strategic thinker with a bias for action, collaboration, and execution
- Advanced degree (e.g., MBA or Master's in a related field)
Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance: Relocation assistance is not available for this position at this time.
Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Requisition ID: 637535Minimum Salary: $97900 Maximum Salary: $186000 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for
non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for
exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
