Ancestry

Product Manager, DNA

Ancestry$85K — $107K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in delivering consumer products globally
  • Proven experience with AI-powered features and frameworks like GenAI and LLMs
  • Proficiency in using AI tools for data querying and prototyping
  • Ability to navigate complex technical and business landscapes
  • High standards for user experience design
  • Strong background in data analysis and A/B testing
  • Bachelor's degree required, with STEM or genomics fields preferred

Responsibilities

  • Drive conversion and retention through insightful DNA features
  • Understand back-end systems to meet user needs effectively
  • Lead product discovery using AI workflows for rapid prototyping
  • Collaborate on UI/UX design for intuitive user experiences
  • Partner with cross-functional teams to establish robust DNA services
  • Coordinate with various departments for consistent customer value delivery
  • Adapt strategies based on user feedback and data insights

Benefits

  • Comprehensive health, dental, and vision insurance
  • Eligibility for bonus and equity options
  • Commitment to pay transparency and equity
  • Support for diversity and inclusion initiatives
  • Encouragement of professional growth and development opportunities
Full Job Description
About the role:

As a Product Manager on our DNA team, you will be responsible for delivering new innovative features to DNA users that combine genomic and genealogical data to unlock deeply personalized insights, piquing users' family history interest and converting them to paying subscribers.

In this role, you will shape the product strategy and roadmap for features and services-including customer-facing conversational and agentic AI solutions-built on our first-in-class DNA science, the world's largest genomic database, and billions of historical records. You will lead the charge in creating powerful, engaging discovery experiences that help users unlock their family history by bridging the gap between genetic data and ancestral stories. We are seeking a resiliant, AI-forward problem-solver who can operate autonomously in high-ambiguity environments, take deep ownership of the product lifecycle, and use modern tools to rapidly prototype and ship truly resonant user experiences.

What You Will Do...
  • Drive user conversion and retention by building features that deliver new insights to DNA-first users, leading them to convert to free trialers and subscribers.
  • Deeply understand how back-end data systems can solve user needs, balancing trade-offs between feasibility, accuracy, and cost.
  • Lead continuous product discovery by leveraging AI-native workflows to rapidly build live data prototypes, validate assumptions, and test hypotheses before building for production.
  • Lead UI/UX design initiatives in collaboration with your product designer to create elegant, intuitive experiences.
  • Partner with DNA science, engineering, architecture to build robust DNA platform services-the APIs, logic, and front end components that power our ecosystem.
  • Work closely with UX research, marketing, customer support, and legal teams to deliver value to customers swiftly and consistently.
  • Learn rapidly from both quantitative and qualitative feedback, and adapt strategies with agility based on these insights.


Who You Are...
  • Experience:3-5 years of experience delivering successful consumer products at global scale.
  • AI-native builder:Proven track record of shipping data-dense or AI-powered consumer features. Direct experience with GenAI, LLMs, or conversational agent frameworks is highly preferred.
  • Prototyping & tools:A modern PM who integrates AI into their own daily workflow-comfortable using AI tools to research, query data, or build functional data prototypes during the discovery phase.
  • Systems thinker:Ability to handle immense back-end complexity, navigate ambiguity, and bridge the gap between technical architecture and human-centered business strategy.
  • UX craftsperson:A high bar for design, with a demonstrated ability to transform highly complex data into simple, magical user moments.
  • Experimentation mindset:Strong data literacy with experience running A/B tests to evaluate the impact of feature and algorithmic updates or AI models.
  • Education/Interests:Bachelor's degree required (STEM, computer science, or genomics is a major plus). A passion for genealogy and storytelling is a plus.


Compensation

Ancestry values pay transparency and equity. As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, we are pleased to share the base salary range for this position: $85,970- $107,460 with eligibility for bonus, equity, and comprehensive benefits including health, dental, and vision. Actual salary will depend on location and experience. We will provide detailed compensation data for a specific location during the recruiting process.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).

About Ancestry

Ancestry is a genealogy company that provides online access to historical records, family trees, and DNA testing services. The company was founded in 1983 and is headquartered in Lehi, Utah. Ancestry has a database of over 20 billion historical records and has helped millions of people discover their family history. The company offers a variety of subscription plans that provide access to different types of records and features. Ancestry also offers DNA testing services that can help people discover their ethnic origins and connect with relatives they may not have known about. Ancestry is one of the largest genealogy companies in the world.
Learn more about Ancestry
Size
1,300 employees
Industry
Founded
1983

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