Job Function: Marketing
Job Sub Function: Strategic Marketing
Job Category:Professional
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Channel Strategy to be located in Horsham, PA.
The Product Director, Channel Strategy, will play a critical role in shaping and executing channel strategies that support key Immunology brands. This leader will generate deep customer insights across evolving healthcare delivery models - including integrated systems, organized customers, and other influential stakeholders - to inform strategic choices, strengthen value messaging, and accelerate brand adoption and activation.
This role will navigate the complexities of a rapidly shifting healthcare ecosystem, translating insights into actionable strategies that support commercial success across priority channels. The Product Director will partner cross-functionally across marketing, SCG , medical affairs, analytics, legal, compliance and field teams to maximize impact in the following areas.
Key Responsibilities:
- Channel Strategy Leadership: Develop and execute channel strategies that support brand performance across integrated systems, organized customers, and other key account types.
- Insight Generation: Build a deep understanding of customer needs, care-model dynamics, economic drivers, decision processes, and population-level priorities within key channels. Translate insights into clear strategic recommendations.
- Value Story Development: Partner with Value & Evidence and Medical Affairs to shape compelling, evidence-based value narratives tailored to priority customer segments.
- Performance Monitoring: Define key metrics, assess channel performance, and optimize strategies through ongoing analysis and customer feedback.
- Field Enablement: Develop tools, resources and training to support IAT field execution and maximize impact.
- Innovation & Pilots: Identify, develop, and test scalable channel solutions, pilots, and new models that enhance brand value and support portfolio growth undefined
Qualifications
Required:
- B.A. or a B.S. degree is required and an MBA or an advanced degree is helpful but not required
- A minimum of 7 years of relevant experience is required.
- Sales or sales leadership experience is a preferred
- Market access experience is a preferred.
- Ability to be innovative, creative, enthusiastic, and strong analytically, with excellent overall business insight, is fundamental.
- Validated experience launching innovative marketing solutions
- Demonstrate excellent leadership and communication skills with a heightened ability to collaborate and work with a team to be successful.
- Experience of managing multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to the success of this position.
- This position may require up to 25% domestic and/or international travel
Required Skills: Preferred Skills:Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility
