Adobe Inc.

Pro Design Principal Product Manager, Growth

Adobe Inc.$194K — $282K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in product management with a focus on growth
  • Proven track record of executing growth experiments and translating results into product decisions
  • Strong analytical skills and experience with defining metrics
  • Knowledge of monetization strategies, particularly for freemium or subscription models
  • Excellent collaboration skills across diverse teams

Responsibilities

  • Own growth strategy from acquisition to monetization for the product
  • Establish measurement practices and experimentation in collaboration with data science
  • Define and drive monetization strategy with product marketing team
  • Conduct end-to-end growth experiments and analyze their impacts
  • Utilize existing research for growth prioritization, commissioning new studies as necessary
  • Collaborate with engineering, design, and marketing to implement growth initiatives
  • Extend growth strategies to additional products as the scope expands

Benefits

  • Opportunity to build a growth function from the ground up
  • Collaborative work environment with cross-functional teams
  • Exposure to a diverse range of creative and design tools
  • Participation in shaping the product’s growth trajectory in an emerging market
  • Ability to influence product strategies through data-driven insights
Full Job Description

The Opportunity

We'rebuilding the growth engine behind our professional design tools and emerging creative products.This is a newly created, growth-focused product management role, concentrated on acquisition, activation, and monetization for our apps. You'll report to the product director for this business line, building the growth function from the ground up, partnering closely with data science, product marketing, and the product, design and eng teams working on our apps. 

What You'll Do

  • Own this product's growth strategyendto end: acquisition (including migrating an existing adjacent user base), activation, retention, and monetization, from private beta through the push to general availability.

  • Build the growth measurement and experimentation foundation, partnering with a data science function to instrument the funnel, define metrics, and stand upanexperimentation practice.

  • Work withPMMto defineand drive the monetization strategy, in partnership with that platform's product team.

  • Run growth experiments end to end, from hypothesis through analysis through shipped change, balancing big bets that could shift the growth trajectory with quick wins that remove everyday friction.

  • Ground growth prioritization in research the team already has (audience segmentation, competitive studies, beta-user profiling) rather than starting from a blank page, andcommissionnew research to close real gaps.

  • Partner with engineering, design, and marketing to ship growth work cleanly, and track how adjacent creative and design tools aremovingso this product's growth story stays differentiated rather than reactive.

  • As scope broadens, extend the same growth strategy and measurement discipline to a second product and the wider portfolio it sits in.

What You'll Need to Succeed:

  • 6+ years in product management with a growthfocus, including direct ownership of acquisition, activation, or monetization for a freemium or subscription product.

  • A track recordof running structured growth experiments (A/B testing, funnel analysis) and turning results into shipped product decisions, not just a readout.

  • Strong analytical abilities and comfort partnering directly with data science to define metrics and buildmeasurementfrom the ground up.

  • Experience with monetization, pricing, or packaging strategy, ideally including usage-based or credit-based models.

  • Strong cross-functional collaboration skills. This role has dependencies on data science, engineering, design, and marketing, without formal authority over any of them.

  • Familiarity with the professional design-tools competitive landscape is a strong plus.

Bonus Qualifications

  • Experience monetizing generative AI features or credit-based packaging.

  • Experience taking a product through private beta to general availability.

  • Prior experience in a largecreative-softwareor design-toolsecosystem.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $194,800 - $282,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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