Amazon

Principal Strategy and Partnerships for AgencyTech, Amazon Ads Strategy and Partnerships

Amazon$193K — $262K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of developing, negotiating, and executing business agreements
  • 7+ years of experience in the Media & Entertainment industry
  • 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
  • Bachelor's degree
  • Deep understanding of agency holding company structures and technology platforms
  • Experience in shaping strategies that influence leadership decisions

Responsibilities

  • Drive strategic initiatives with agency holding company technology platforms
  • Design partnership models that integrate Amazon capabilities into agency offerings
  • Structure joint products and personalized solutions leveraging Amazon technology
  • Build scalable go-to-market strategies with agency partners
  • Accelerate revenue through faster deal-making and partnership frameworks
  • Respond to industry shifts by creating competitive advantages through agency partnerships

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Adoption and Surrogacy Reimbursement coverage
  • Mental health support and Employee Assistance Program (EAP)
Full Job Description
The Enterprise Partnerships - AgencyTech lead within the Ads Strategy / BD team is responsible for building and executing high-impact strategic partnerships with agency holding company technology platforms that own critical components of the advertising stack. This individual will own the end-to-end partnership lifecycle across agency HoldCos and their technology arms-from initial opportunity identification through deal structuring, joint product development, and scaled execution.

These hybrid firms operate technology platforms that enable media buying and sit within Agency HoldCos, spanning audience and data management, advanced measurement and attribution, workflow and interoperability tools, and managed service at scale. The role focuses on embedding Amazon Ads capabilities directly into agencies' core offerings-creating joint audience products, integrated measurement suites, and custom personalization frameworks that deepen Amazon's integration into partners' go-to-market strategies and technology stacks.

The ideal candidate is a seasoned business development or partnerships executive who combines strategic vision with deal-making rigor. You are comfortable operating at the intersection of advertising technology and agency strategy. You bring deep fluency in the agency holding company ecosystem, a track record of structuring complex multi-party agreements, and the ability to translate market dynamics into actionable partnership frameworks that deliver measurable business impact.

Key job responsibilities

- Drive new strategic initiatives with agency holding company technology platforms (e.g., Omni, Acxiom, Epsilon, Publicis Sapient, Merkle, Choreograph) and their parent organizations

- Design value-exchange partnership models that embed Amazon capabilities directly into agencies' core offerings-enabling them to deliver higher-margin, white-labeled solutions that enhance client performance

- Structure joint products, integrated measurement suites, and custom personalization models/frameworks built on Amazon signals and AWS infrastructure

- Build scalable go-to-market motions with agency partners that position Amazon Ads as a foundational layer of their marketing architecture

- Drive real revenue impact by accelerating deal velocity, unlocking new budgets, and building repeatable partnership frameworks

- Stay ahead of seismic industry shifts-clean rooms, identity resolution, AI-driven media buying-and turn them into competitive advantages through agency partnerships

BASIC QUALIFICATIONS

- 7+ years of developing, negotiating and executing business agreements experience

- 7+ years of professional or military experience

- 7+ years of solving problems with technology in the Media & Entertainment Industry experience

- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience

- Bachelor's degree

- Experience developing strategies that influence leadership decisions at the organizational level

- Deep understanding of agency holding company structures, technology platforms, and buying behaviors

PREFERRED QUALIFICATIONS

- MBA

- Direct experience working within or partnering with major agency holding companies (WPP, Omnicom, Publicis, IPG, Dentsu, Havas)

- Experience structuring joint product development or co-investment agreements

- Familiarity with audience management platforms, clean rooms, and cross-channel measurement solutions

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 193,700.00 - 262,000.00 USD annually

USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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