Synthesia

Principal Product Marketing Manager, API

Synthesia$150K — $180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in product marketing, growth, or developer marketing for enterprise audiences
  • Proven experience in using generative AI video tools and creating content with them
  • Hands-on experience building with APIs, including calling endpoints and wiring webhooks
  • Strong written and verbal communication skills, with experience managing senior stakeholders
  • Demonstrated ability to thrive in an environment without a playbook, showcasing a 'hacker mentality'

Responsibilities

  • Develop and execute go-to-market (GTM) strategies for the Interactive Avatar API
  • Establish foundational product positioning and messaging targeted at developers
  • Create and manage the product launch process from ideation to execution
  • Identify channels and methods to effectively reach and engage developer audiences
  • Collaborate cross-functionally to ensure alignment and support for GTM initiatives

Benefits

  • Dynamic work environment with opportunities for innovation
  • Chance to lead the marketing efforts for a cutting-edge product
  • Work alongside a collaborative team dedicated to AI technology
  • Opportunities for professional growth and skill development
  • Engagement with a diverse range of Fortune 100 clients
Full Job Description
About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products.

You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch.

There's no playbook here yet. You'll set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how we reach developers and win them.
Requirements
  • You get energy from building from scratch, and have a hacker mentality.
  • You use gen AI video tools and created content with them. You're in every new model the week it drops.
  • You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship.
  • You've done product marketing, growth, or developer marketing for enterprise audiences.
  • You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.

Similar Jobs

More Jobs at Synthesia

More Enterprise Technology Jobs

Find similar Principal Product Marketing Manager, API jobs: