Principal Product Manager, Growth

OKX$214K — $375K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10+ years of product management experience, with 3+ years in growth or user acquisition.
  • Proven record of designing impactful growth campaigns with measurable results.
  • Strong user experience instincts to quickly identify and rectify friction points.
  • Understanding of fraud and abuse patterns in growth initiatives.
  • Ability to thrive in ambiguous environments and make quick, informed decisions.
  • Genuine interest and enthusiasm for AI integration in product development.
  • Excellent communication skills for distilling complex data into actionable insights.

Responsibilities

  • Define and own the growth product vision and strategic roadmap.
  • Design, implement, and iterate on growth campaigns with measurable outcomes.
  • Conduct data analysis for funnel and ROI to pinpoint growth opportunities.
  • Create fraud-resistant systems to balance acquisition scale with cost.
  • Drive cross-functional collaboration within a globally distributed organization.
  • Champion AI-native workflows to enhance development processes.
  • Collaborate with stakeholders to adapt growth strategies for various markets.

Benefits

  • Competitive total compensation package.
  • L&D programs and education subsidies for employee development.
  • Team-building activities and company events.
  • Wellness and meal allowances.
  • Comprehensive healthcare for employees and dependents.
Full Job Description


About The Opportunity

We are looking for a sharp, hands-on Growth Product Manager to join OKX's Growth team and own the programs that drive user acquisition, activation, and retention at scale. You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems that directly move our core business metrics.

OKX is one of the world's leading crypto exchanges, serving over 50 million users globally. As we scale our US and European presence in a rapidly evolving regulatory landscape, our Growth team sits at the intersection of product, data, and go-to-market. If you want to do the most impactful growth work in crypto right now, with real budget, real data, and real users, this is the seat.

What You'll Be Doing
  • Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets.
  • Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes.
  • Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest-leverage growth opportunities and make fast resource allocation decisions.
  • Build fraud-resistant growth systems by design - model abuse vectors proactively, architect product-level guardrails against bot attacks, multi-accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner.
  • Drive cross-functional execution cross-functionally in a fast-moving, globally distributed org.
  • Champion AI-native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision-making across the team.
  • Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments.
What We Look For In You
  • 5-10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation - ideally at a crypto exchange, fintech platform, or hyper-growth consumer company.
  • Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results.
  • Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast.
  • Strong understanding of fraud and abuse patterns in growth programs
  • Thrives in ambiguity and speed: you're comfortable operating with incomplete information, making fast calls, and course-correcting.
  • Genuine enthusiasm for AI-native workflows to multiply your output and are excited about integrating them into product development processes.
  • Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead.
  • Experience with multi-market or multi-region growth is a strong plus.
  • Crypto-native or fintech background is strongly preferred.
Perks & Benefits

Competitive total compensation package

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process!
OKX Statement

The salary range for this position is $214,666 to $375,666. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

About OKX

OKX Careers

There has never been a more opportune time to join the dynamic team at OKX—the forefront of innovation in the digital asset exchange market.

Work You’ll Do

Join OKX's market-leading team to assist some of the most sophisticated and forward-thinking traders in mastering the fast-paced world of cryptocurrency trading and investment. Transform the landscape of digital finance with the brightest minds at OKX, where innovation meets deep industry expertise in a culture of diversity and leadership. Lead from a unique position in the marketplace, at the nexus of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the complexities of digital finance. Collaborate with a dedicated group of professionals in an environment where career growth and opportunities are abundant.

Introducing the OKX Professional Growth and Opportunities

The team is building a market-leading position to help drive the future of digital finance, offering job opportunities that foster professional and personal growth.

Do Innovative Work

Join one of the most innovative teams in the financial technology sector, engaging in projects that push the boundaries of what is possible in digital transactions.

Drive Innovation and Leadership

Deliver targeted solutions on a trusted platform through a depth and breadth of experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of projects utilizing cutting-edge technology and harness the unparalleled capabilities, global scale, and joint solution development of a powerhouse team.

Future-proof Your Career

Advance your career with limitless opportunities in a company that supports unmatched training, development, and certification support.

Explore

Discover how OKX is leading the way in blockchain technology and cryptocurrency exchange solutions, providing robust tools for trading, risk management, and investment.

The OKX Leadership and Innovation Edge

The combined service capabilities, global scale, and joint solution development help clients and the company overcome challenges and lead transformation in the digital finance industry. Clients worldwide look to OKX for new strategies and solutions to drive growth and innovation in the digital era.

Stay Connected

Join the Team

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