Strong problem-solving skills with a data-informed approach
Proficient in product discovery and delivery techniques
Excellent collaboration skills with engineers and designers
Experience in audience planning and optimization within online advertising
Familiarity with Ad Tech concepts and AI/ML optimization is a plus
Responsibilities
Own and drive the strategy and roadmap for supply products
Lead end-to-end management of supply products for Viant DSP
Identify customer needs and opportunities through collaboration
Develop differentiated product requirements and manage the product roadmap
Track development work and manage dependencies in the technical environment
Generate and implement innovative product ideas
Research competitive offerings in the DSP market
Communicate key performance indicators to stakeholders
Benefits
Fully paid health insurance
Paid parental leave
Unlimited Paid Time Off (PTO)
Commitment to employee professional growth and well-being
Recognized as one of the best places to work
Full Job Description
WHAT YOU'LL DO
As a Principal Product Manager, you will own Viant DSP's supply products. Through research, data analysis, vendors and partners feedback, you will identify customer needs to create innovative supply products. You will own the product vision, strategy, definition, and delivery to market. THE DAY-TO-DAY
Own and drive the strategy, roadmap, and execution to deliver products to market.
Lead end-to-end product management efforts for Viant DSP's suite of supply products
Work closely with cross-functional teams internally as well as customers externally to understand pain points and underserved needs to identify opportunities
Build differentiated requirements, phase them out, and own the roadmap for supply products within Viant DSP's self-serve media buying platform
Manage dependencies with other aspects within the technical environment and track development work against expected deliverables
Collaborate with cross-functional teams to continually ship functionality to successful outcome
Generate strategic and innovative product ideas and drive implementation
Perform in-depth research on competitive offerings within the DSP market
Effectively communicate relevant KPIs to key stakeholders
GREAT TO HAVE
7+ years of experience as a product manager
2+ years of online advertising experience
Demonstrated ability to figure out solutions to complex problems, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative
Demonstrated understanding of the techniques and methods of product discovery and product delivery
Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship
Experience with audience planning, activation and optimization solutions within the online media and advertising space
Ad Tech experience or understanding of Ad Networks, Exchanges, Real-time Bidding, Programmatic, Demand Side Platforms, Supply Side Platforms, Data Management Platforms, onboarding and Identity Management preferred
Familiarity with AI/ML, agentic systems, and optimizing workflows is a plus
Base compensation range: $200,000 - $230,000
In accordance with California law, the range provided is Viant's reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
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About Viant
Viant is a marketing consulting firm that provides data-driven solutions for brands and agencies. The company was founded in 1999 by Tim Vanderhook and Chris Vanderhook and is headquartered in Los Angeles, California. Viant's services include audience targeting, programmatic advertising, and measurement and analytics. The company has been recognized as one of the fastest-growing private companies in America by Inc. Magazine and has won numerous awards for its work, including Cannes Lions and Effies.
