Principal Product Manager- Activation

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Signing with Evolve is only the start. Before an owner earns a dollar, their home has to be set up, photographed, permitted, priced and listed - and every one of those steps is a place where owners stall or drop off.

As Principal Product Manager for Activation, you'll own that journey, from signed agreement to a live, bookable listing. You'll be measured on how many owners go live, how quickly, and whether they're still with us six months later - not just on activation volume. The levers are known and largely unowned today: property setup, photo scheduling, permits and compliance, rates, and multi-property onboarding. Your job is to turn them into a roadmap and move the number.
The team

Growth owns Evolve's owner-acquisition funnel, from first impression through qualified lead and signup, and all of our marketing. This role extends Growth's product work past signup into activation, working side by side with the Onboarding team that runs the process today.

What you'll do

• Strategy & Roadmap
• Own the product roadmap from signed agreement to a live, bookable listing, with activation rate, time to live and 180-day retained activations as the measures of success
• Find where owners stall - property setup, photo scheduling, permits, rates, multi-property onboarding - and decide what to fix first and how
• Build & Experiment
• Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders
• Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call
• Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort
• Partnership
• Work closely with Onboarding and Operations, who run the process today, to change the system underneath it rather than adding more manual work
• Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup
• Talk to owners - single-property and portfolio - and turn what you learn into product decisions

What makes you a great fit

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value
• Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side
• A track record of moving activation, conversion or early retention metrics, with the experiments to show for it
• Experience partnering with operations or field teams to automate manual processes
• Strong SQL and hands-on with product analytics tools like Amplitude - you build your own funnels and cohorts
• Comfortable at the spec level with engineers, and able to take products from discovery through launch and iteration
• AI-native working style - you use tools like Claude or Cursor in your daily work for specs, research synthesis and analysis; this is a baseline here, not a differentiator
• Nice to have: experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing), with vacation rental, real estate, hospitality or property management, and with multi-property or business customers alongside individual ones

Compensation

Annual base salary range: $190,000 - $210,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

California Applicant Privacy Policy | Evolve

How we reward Evolvers

We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perks-they're investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it's helping you take care of your health, plan for the future, or celebrate life's milestones, our offerings are designed to support you every step of the way.

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

How we work together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We've cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we're excited to see what you'll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.