Intuit Inc

Principal Marketing Manager, Display & Video

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Media
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of programmatic buying experience, preferably in B2B SaaS.
  • Detail-oriented with a proactive approach to action and execution.
  • Strong collaboration skills and the ability to influence peers without authority.
  • Proficient in storytelling and data translation for diverse audiences.
  • Expertise in applying AI in media buying and managing automated systems.
  • Deep knowledge of advanced measurement approaches, including incrementality testing.
  • Hands-on experience with primary demand-side platforms (DSPs) and ad formats.

Responsibilities

  • Own campaign strategy, pacing, and optimization across programmatic display and video.
  • Continuously optimize campaign performance via audience strategy and creative rotation.
  • Utilize AI tools for planning and executing programmatic campaigns with established quality standards.
  • Scale buying on CTV platforms while managing cross-screen reach and frequency.
  • Optimize supply quality and cost through strategic supply-path decisions.
  • Collaborate with the data science team to analyze performance metrics beyond standard attribution.
  • Partner with various media teams to align audience targeting and creative execution.

Benefits

  • Competitive compensation package with performance rewards.
  • Eligibility for cash bonuses and equity rewards.
  • Access to comprehensive health and wellness programs.
Full Job Description
Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Display & Video. You'll develop digital video and display strategy, test aggressively and scale initiatives to drive brand and acquisition marketing objectives. You'll combine deep platform craft with a forward view of where programmatic is heading: automation evolution, agentic-buying, growing signal constraints, supply path optimization, and CTV expansion. This role is for someone who wants to stay close to the buying while shaping how we adopt what's next.

Beyond campaign management, this role requires exceptionally strong collaboration skills. You'll work closely with agency and channel peers to maximize overall media performance while cross-functionally partnering across the larger organization with an emphasis on teamwork, education and storytelling.

Responsibilities

  • Campaign ownership: including strategy, pacing, bid and budget management, and daily optimization across programmatic display, online video, and connected TV (CTV).
  • Drive performance and efficiency through continuous optimization including campaign structure, audience strategy, bidding, creative rotation and supply-path decisions.
  • Adopt and drive AI-assisted and agentic buying by utilizing AI and emerging agentic tools to plan, activate, optimize, and report while applying judgment to set clear goals, QA guardrails, and spend controls.
  • Scale CTV and streaming buying across the major streaming ad platforms using curation and programmatic guaranteed deals for premium inventory, manage cross-screen reach and frequency, and navigate CTV's distinct measurement realities.
  • Manage supply quality and cost through supply-path optimization (SPO), curated marketplaces, and PMP/programmatic guaranteed deals and applying pre-bid filtering to avoid made-for-advertising (MFA) inventory and protect brand suitability.
  • Work closely with internal data science team to measure what matters, looking beyond last-click and platform-reported numbers focusing on incrementality tests, geo experiments, media mix modeling (MMM) inputs, and attention metrics.
  • Partner closely with peers across paid social, search, brand, web, lifecycle, and analytics to coordinate audiences, creative, and full-funnel strategy. This role succeeds through influence and teamwork.
  • Report results by translating performance into concise, actionable insight and recommendations for cross-functional and leadership audiences.
  • Work closely with critical media partners for joint roadmapping, testing agendas and overall Joint Business Partnership development.
  • Manage agency partners on plan development, campaign execution, performance optimization and reporting/storytelling.


Qualifications

  • 8+ years of programmatic buying experience (agency or in-house) with a focus on paid performance and new customer acquisition. B2B SaaS experience preferred.
  • You are passionate about the programmatic media craft. You are detail oriented and operate with a bias for action.
  • Thrive working collaboratively in a cross-channel paid media team and can drive recommendations, articulate trade-offs, and align peers without formal authority.
  • Strong storytelling skills including the ability to report on and translate data/results to wide-ranging audiences and seniorities.
  • Fluent in applying AI to media buying and creative bringing a point of view on governing automated and agentic systems including setting objectives and guardrails, QA-ing AI-driven decisions and keeping black-box products accountable to business outcomes.
  • Deep understanding of measurement approaches beyond standard attribution including incrementality testing, geo experiments, MMM inputs, and attention metrics.
  • Experience with ad verification, brand safety/suitability, and MFA avoidance tools (e.g., IAS, DoubleVerify, Moat).
  • Can move fluidly between the details of execution and higher-level strategy.
  • Hands-on experience with primary DSPs and ad formats (e.g., Google DV360, Google Ads, The Trade Desk, and Amazon DSP) including programmatic video and CTV.
  • You have experience operating in a privacy-first data activation environment including data clean rooms, deterministic identity solutions (e.g., UID2, RampID), contextual targeting, and consent/server-side data practices.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Intuit Inc

More Media Jobs

Find similar Principal Marketing Manager, Display & Video jobs:

NationwideMountain View, CA