Principal Engineer, Product Marketing

The Renesas Edge AI and Application Processors Business Division is looking for a driven Principal Engineer in Product Marketing to funtion as our Business Strategy Manager leading our Vision, Edge, & Physical AI portfolio. Operating with the agility and autonomy of a startup within a large global organization, you will be instrumental in rebooting this business line and building out a highly competitive product family for market launches targeting 2028. This role is a unique opportunity for a senior professional who thrives in ambiguity, wants to take full ownership of a mini P&L, and is eager to grow into a broader leadership position as the team scales. • You will set the product-line strategy, business priorities, and portfolio trade-offs across the current Renesas RZ/V MPU family and its future generations. • You will translate customer workloads, deployment constraints, and market opportunities into actionable product and platform requirements. • You will align Sales, FAEs, and Regional Marketing teams around a clear, application-led RZ/V value proposition. • You will lead strategic customer engagements and senior ecosystem partnerships that shape product adoption and roadmap choices. • You will lead across business strategy/GTM, product definition, and product/solution support, partnering closely with hardware, AI software, compiler/runtime, and ecosystem teams. • You will take ownership of a mini P&L, utilizing your budgeting experience to drive business results. • You will engage with key customers globally (including Japan, China, Europe, and the US), requiring domestic and international travel as well as flexibility for asynchronous updates and evening calls. Qualifications • Education: Bachelor's or Master's degree in Electrical Engineering, Computer Engineering, Computer Science, Business, or a related technical discipline. • Experience: 10+ years of professional experience in the semiconductor industry, ideally with a diverse career profile combining different disciplines (e.g., FAE experience coupled with product management or product marketing). • Deep knowledge of and direct access to the customer base within the top 10 robotics and embedded vision markets. • Proven experience in the full product lifecycle, successfully translating customer requirements into new product launches. • Strong background in SoCs and MPUs (e.g., NXP i.MX, TI Sitara, Ambarella CV flow SoCs, Axelera AI, Qualcomm Dragonwing, MediaTek Genio IoT) rather than strictly MCUs. • Demonstrated experience working with AI technologies and vision applications. • High accountability and comfort with uncertainty, ready to take full ownership of complex challenges and initiatives. • A strong desire to grow into a leadership role, with the potential to manage direct reports as the business line scales. Additional Information We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Videos To Watch https://www.youtube.com/embed/k-zs4tB6nNc