Specialized Bicycle Components, Inc., commonly called Specialized, is a United States-based company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized". The company was founded in 1974 by Mike Sinyard and is based in Morgan Hill, California. Specialized has a reputation for innovation and quality, and has been a leading force in the development of mountain biking and road cycling. The company has a strong presence in the professional cycling world, sponsoring several teams and riders. Specialized also operates a chain of retail stores, called Specialized Concept Stores, which offer a range of products and services for cyclists.