Full Job Description
Global Head of Universal Music Group for
Brands (UMGB)
Around the globe, brands leverage the platform of music to connect with and sell to their audiences. The Global Head of Universal Music Group for Brands is charged with building a lucrative and centralized commercial engine that solidifies Universal Music Group's position as the go-to destination for brands looking to deliver on their music strategy.
The Global Head will be responsible for setting the vision for how UMG will monetize its relationships with global brands, taking swift steps to turn the partnerships division into a high volume, money-making machine. The division consists of UMG Brand & Agency Partnerships, the UMG Media Sales Network, and UMG Live and Experiences solutions. The Global Head will assess how best to centralize operations of these groups, unlock synergies and in turn deliver exponential revenue growth.
The successful candidate will have deep expertise in monetizing premium IP through seven and eight-figure partnerships, bringing a strong track record in both traditional advertising sales and branded content collaborations. They will have relationships at the highest levels, capable of swiftly bringing CMOs to the table and delivering our vision for what they can achieve through UMG's global music solutions.
This individual must be a global citizen, with experience working across global markets, demonstrating a chameleon-like ability to relate to and connect with individuals across cultures with authenticity. They must be able to clearly and confidently articulate strategy to an extensive and diverse group of stakeholders. This is a critical position for Universal Music Group and requires a sophisticated executive who can bring the highest level of thought and execution to our global stage.
Key Responsibilities
Global Brands Strategy & Vision Building
• Lead UMG's strategy to become the go-to destination for global brands to curate and activate their global music strategy
• Determine where UMGB should play and how to win, creating a higher volume of monetization opportunities through UMG's extensive artist roster and content portfolio
• Lead commercial innovation across brand partnerships, consistently developing original, first of their kind ways to connect brands with UMG's artists that feel authentic, culturally relevant, and non-derivative
• Identify and incubate new revenue streams and partnership models, leveraging UMG's diverse platforms to drive new opportunities (UMG for Sports, Vevo, Bravado, etc.)
• Build monetization strategies for ad funded platforms like YouTube, identifying opportunities to create a lucrative ad sales business directly with each platform
Revenue Generation & Strategy Execution
• Leverage deep C-suite relationships with CMOs, brand presidents and senior agency leaders at top global advertisers to bring new brands to the table and sell them on UMG's compelling vision
• Own global revenue generation and pipeline management, setting ambitious targets and taking ownership of closing the highest value deals
• Unify each division of the commercial organization (Brand & Agency Partnerships, UMG Media Sales Network, and UMG Live and Experiences solutions), into a cohesive, centralized function, ensuring strategic alignment and consistent execution across disciplines and markets
• Serve as the connective tissue across labels, artist teams, marketing and creative, ensuring all partnerships are aligned with UMG and brand goals
• Execute upon the strategy and build a cant-lose revenue generating machine, solidifying UMG's place as the definitive partner to brands looking to leverage music to connect with and monetize their audiences
Qualifications & Desired Traits
• 20+ years of senior commercial leadership experience in high growth media, platform, technology or marketplace businesses; Proven track record of owning and scaling $100M+ revenue businesses
• Proven ability to drive seven- and eight-figure global partnerships with brands, agencies and platforms while managing complex sales pipelines and consistently meeting aggressive targets
• Strategic thought leader with clear ability to set and lead the vision for a highly matrixed, global commercial organization; Demonstrates clear market foresight and anticipates market shifts and emerging opportunities when making key decisions
• Proven ability to build, scale, and lead high-performing global commercial organizations, including attracting, developing, and retaining top executive talent
• Proven experience leading large-scale, globally distributed commercial organizations, managing multi-layered teams across regions and functions
• Strong executive presence and gravitas, soliciting the respect and admiration of global thought leaders and industry stakeholders; Brings an extensive rolodex of global CMOs, Brand Presidents, and agency decision makers
• Demonstrated experience unifying fragmented teams or divisions into a cohesive global operation, with an ability to work within a highly matrixed environment
• Results-oriented and decisive leader who moves quickly, drives deals to closure, and holds teams accountable for hitting high-value commercial targets
• Capable of building authentic, trust-based relationships with artists, managers, label executives, etc., earning credibility quickly and serving as a strategic thought partner across creative and commercial priorities
• A global citizen, bringing extensive experience working across global markets and leading diverse cultural teams; Must be comfortable operating in a variety of time zones with travel as needed
• Must be a hands-on executive with impeccable work ethic; Embraces getting into the weeds of the business and leading from the front to show a strong example for their teams
• High standards leader who sets and maintains elite performance expectations and drives accountability while inspiring teams to overachieve
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
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