Partner Marketing Specialist

Pigment

$150K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience, focusing on partner marketing in B2B technology
  • Deep expertise in executing partner marketing programs with cloud partners
  • Experience in late-stage, hypergrowth or pre-IPO technology companies
  • Strong understanding of enterprise buyer journeys, especially for C-level executives
  • Proven ability to manage complex, cross-functional initiatives with multiple stakeholders
  • Excellent written and verbal communication skills for executive-level content creation
  • Data-driven with comfort in tracking metrics and analyzing performance

Responsibilities

  • Design and execute go-to-market programs with major cloud partners like Google Cloud, AWS, and Azure
  • Develop joint marketing campaigns targeting C-suite and senior decision-makers
  • Collaborate with Product Marketing to build partner messaging frameworks and enablement materials
  • Oversee end-to-end campaign execution with marketing teams and partners
  • Participate in joint business planning processes with key partners
  • Identify priority customer or partner accounts with partner leadership
  • Build scalable processes and develop a partner marketing content library
  • Track and report on partner marketing performance, including pipeline and campaign ROI
  • Represent Pigment at partner events and industry conferences

Benefits

  • Opportunity to work in a fast-paced, high-growth environment
  • Access to a broad network of cloud partners and industry leaders
  • Involvement in innovative marketing strategies for enterprise adoption
  • Collaboration with cross-functional teams on strategic initiatives
  • Flexibility to adapt marketing programs based on data and insights
Full Job Description
$150,000 - $180,000 a year As a Partner Marketing Manager at Pigment, you will play a pivotal role in building and scaling our partner marketing initiatives with ISV, CSP and System Integrator partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Pigment through strategic partnerships. In this role, you will create executive-level marketing campaigns, partner with Product Marketing to create compelling joint value propositions and joint messaging that empowers our partners to successfully position and sell Pigment to enterprise customers. You'll be a key connector between Pigment's partner organization and our marketing teams, ensuring seamless execution of high-impact programs that generate pipeline, revenue growth and market reach. This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Pigment and our partners. Responsibilities • Design and execute comprehensive go-to-market programs with our major cloud partners, Google Cloud, and soon AWS and Azure focusing on enterprise customer acquisition • Develop joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, creating compelling narratives around AI transformation and business value • In collaboration with Product Marketing, build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Pigment. • Oversee end-to-end campaign execution with partners with marketing teams, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery • Participate as a key stakeholder in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics • Collaborate with partner leadership and partner sales managers to identify priority customer or partner accounts • Build scalable processes and playbooks and develop a partner marketing content library and resource center, ensuring partners have easy access to the latest materials and messaging • Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI • Represent Pigment at partner events, executive briefings, and industry conferences as needed • Have 5+ years of marketing experience, with significant focus on partner marketing in B2B technology environments • Have deep expertise building and executing partner marketing programs with cloud partners in a startup or scale-up environment - experience working for a late-stage, hypergrowth or pre-IPO technology company is required for this role • Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives • Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations • Excel at building trusted relationships with product marketing and GTM teams, establishing yourself as a strategic advisor • Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality • Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations • Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results • Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities • Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success

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