Title and SummaryPartner Marketing Specialist
Overview:
The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns.
Role:
Drive strategy and planning
Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do.
Drive Scale Campaign Adoption
Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns.
Third-party agency Management
Work in conjunction with agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives and building a library of best practices.
Lead Client Meeting and Manage Partnership
Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for partner success.
Manage Budget
Supervise the budget for assigned partner marketing activities. Ensure that resources are allocated efficiently to deliver a solid ROI, while ensuring the partner marketing budget complies with Finance guidelines.
Track and Measure Performance to KPIs
Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.
All About You:
Cross-cultural and quick understanding and ability to work across levels in a matrix organization
Ability to align external partner relationships, stakeholders and resources towards a goal.
Ability to manage multiple projects, manage creative resources
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Experience planning and measuring ROI for digital campaigns, in-person events, ideally across North and Latin America
Relevant experience in working with vendors and suppliers such as marketing agencies and media, and/or business development
Experience in leading projects, communicating with client stakeholders, preparing project outcomes, presenting ideas and project results
Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.
Pay RangesToronto, Canada: $68,000 - $109,000 CAD
